20 Nov, 2022 Proposed FTC Settlement Provides Learnings For All By Terri Seligman A recently announced settlement by the FTC highlights some common and problematic marketing issues: relying on anecdotal information and...
11 Dec, 2020 FTC Letter Highlights Some Do’s and Don’ts Of Handling Customer Reviews By Terri Seligman The FTC recently published a Staff Closing Letter it sent to counsel for Yotpo, Ltd., which provides e-commerce companies with services...
27 Feb, 2020 Yelp Names And Shames Business Buying Reviews By Terri Seligman Earlier this month, I blogged about the FTC’s enforcement action against LendEDU for operating pay-to-play review sites that purported to...
21 Oct, 2019 Liar Liar Pants On Fire! The FTC Goes After Fake Online Reviews By Terri Seligman The FTC announced two settlements today involving fake product reviews. In the first case, against Devumi LLC and its CEO, the FTC...
10 Jul, 2019 The Internet Has Spoken: When Is a Product "Top Rated"? By Terri Seligman It’s been a dry spell for my subway series: I haven’t seen many good ads to riff on for a while now. This morning, though, I saw an ad...
09 May, 2019 Don't Suppress Customer Reviews: The FTC Really Means It By Terri Seligman The FTC announced yesterday that it has issued three proposed administrative complaints and orders enforcing the Consumer Review Fairness...
03 Mar, 2019 Pittsburgh Dieters Get Refund Checks From the FTC By Terri Seligman Following from the settlement of this action in 2017, the FTC has just announced that it is mailing nearly $2 million in checks to...
10 Feb, 2019 When Are Advertisers Responsible For Unsupported Claims Made By Consumers on Third Party Sites? NAD Weighs In. By Terri Seligman NAD has just examined, for the first time, the extent to which an advertiser is responsible for claims made by consumers via reviews...
13 Nov, 2018 New FTC Action Targets Social Media Campaign, Native Advertising and Customer Reviews By Terri Seligman The FTC has just announced two important settlements that highlight the FTC's continuing interest in deceptive practices involving...