20 Nov, 2024 Is Your Brand Most Trusted, Or Is Your Survey Outdated? By Ariel Radow Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...
18 Nov, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
18 Nov, 2024 FTC Staff Publishes Guidance on the Consumer Reviews and Testimonials Rule By Terri Seligman As my colleague Hannah Taylor blogged about back in August, the FTC published its final Trade Regulation Rule on the Use of Consumer...
11 Nov, 2024 Can You Avoid Copyright Claims By Modifying Props Used in Your Ads? By Brian Murphy In Crystal Castles, the arcade game released by Atari in 1983, the player controls Bentley Bear, a bruin tasked with collecting gems...
08 Nov, 2024 FTC Charges Consumer Review Platform With Misrepresenting Product Reviews By Terri Seligman This week, the FTC announced a proposed settlement with GGL Products, dba Sitejabber, an artificial intelligence-enabled review platform....
06 Nov, 2024 New York Court Dismisses NYAG's Green Marketing Lawsuit Against Pepsi, Saying it "Strains the Bounds of Credulity" By Jeff Greenbaum In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers...
03 Nov, 2024 What About "Made Outside of the USA" Claims? By Jeff Greenbaum The Federal Trade Commission pays a great deal of attention to marketers' “Made in the USA” claims and whether they comply with the FTC's...