Nov 27, 2024 Disclosed Obsolescence: FTC Scrutinizes Transparency in Smart Device Support By Andrew Folks The proliferation of connected devices has fundamentally altered the relationship between consumers and their purchased products. Smart...
Nov 27, 2024 Some Last-Minute Advertising Tips for Black Friday By Jeff Greenbaum With Black Friday and Cyber Monday right around the corner, we thought we would share a few last-minute advertising tips that can help...
Nov 25, 2024 FTC Settles With H&R Block Over "Free" Claims By Jeff Greenbaum Earlier this month, the Federal Trade Commission entered into a settlement with tax preparation company H&R Block, resolving allegations...
Nov 21, 2024 When is a product beauty shot too beautiful? By Terri Seligman When it falsely misrepresents the product. That is the charge levied against Subway Restaurants, Inc. by putative class action members...
Nov 20, 2024 Is Your Brand Most Trusted, Or Is Your Survey Outdated? By Ariel Radow Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...
Nov 18, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
Nov 18, 2024 FTC Staff Publishes Guidance on the Consumer Reviews and Testimonials Rule By Terri Seligman As my colleague Hannah Taylor blogged about back in August, the FTC published its final Trade Regulation Rule on the Use of Consumer...
Nov 11, 2024 Can You Avoid Copyright Claims By Modifying Props Used in Your Ads? By Brian Murphy In Crystal Castles, the arcade game released by Atari in 1983, the player controls Bentley Bear, a bruin tasked with collecting gems...
Nov 08, 2024 FTC Charges Consumer Review Platform With Misrepresenting Product Reviews By Terri Seligman This week, the FTC announced a proposed settlement with GGL Products, dba Sitejabber, an artificial intelligence-enabled review platform....
Nov 06, 2024 New York Court Dismisses NYAG's Green Marketing Lawsuit Against Pepsi, Saying it "Strains the Bounds of Credulity" By Jeff Greenbaum In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers...
Nov 03, 2024 What About "Made Outside of the USA" Claims? By Jeff Greenbaum The Federal Trade Commission pays a great deal of attention to marketers' “Made in the USA” claims and whether they comply with the FTC's...