Advertising Law Updates

Contributors

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IAB Publishes Influencer Guide

Like brands, publishers are now also employing influencer marketing as a tool to reach consumers in new ways.  The social media,...

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FTC Provides Shutdown Update

This morning, the FTC formally announced that it is closed due to the government shutdown.  Here's a quick recap:

1.   The FTC's...

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AdoreMe Not So Adorable says FTC

The FTC recently announced a $1.3 million settlement with online lingerie seller, AdoreMe.  The FTC charged AdoreMe with falsely...

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FTC Releases FAQs on CIDs

The Federal Trade Commission ("FTC") released FAQs for small businesses on what to do when you have received a Civil Investigative Demand...

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ANA to Acquire WOMMA

Earlier this month, the Association of National Advertisers ("ANA") announced that it is acquiring the Word of Mouth Marketing...

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NAD Re-Opens Case from 1994

P&G, maker of Metamucil, challenged claims by GlaxoSmithKline for its competitive laxative product, Citrucel.  GSK claimed,...

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Walmart Sued Over Egg Claims

Walmart was sued this week in federal court in California over claims that it misled consumers about the source of its Organic Marketside...

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IAB & 4As Release Video Addendum

On January 4th, the Interactive Advertising Bureau ("IAB") and the American Association of Advertising Agencies ("4As") released for...

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FTC's "Top Ten" Year in Review

Happy new year! 

The FTC's Lesley Fair wrapped up the year on the FTC blog with her own top ten list.  Only time will tell...

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