IAB Publishes Influencer Guide

Like brands, publishers are now also employing influencer marketing as a tool to reach consumers in new ways.  The social media,...

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FTC Releases FAQs on CIDs

The Federal Trade Commission ("FTC") released FAQs for small businesses on what to do when you have received a Civil Investigative Demand...

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ANA to Acquire WOMMA

Earlier this month, the Association of National Advertisers ("ANA") announced that it is acquiring the Word of Mouth Marketing...

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Walmart Sued Over Egg Claims

Walmart was sued this week in federal court in California over claims that it misled consumers about the source of its Organic Marketside...

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