30 Nov, 2020 You're Invited: PLI's "Global Advertising Law: Year in Review" By Jeff Greenbaum The Global Advertising Lawyers Alliance, in cooperation with the Practicing Law Institute, will be presenting its annual "Global...
29 Nov, 2020 Court Holds Lanham Act Defendant Liable for Manipulated Product Reviews By Terri Seligman The US district court in Utah recently issued interesting Findings of Fact and Conclusions of Law in a Lanham Act case addressing, among...
25 Nov, 2020 Facebook Partners with BBB and BBB National Programs on Two New Initiatives Focused on Promoting Truth in Advertising By Jordyn Milewski Facebook announced yesterday that it will partner with the Better Business Bureau (BBB) this holiday season, and with the BBB National...
24 Nov, 2020 Instagram Updates Influencer-Related Functionality By Hannah Taylor Instagram just announced functionality updates that are important for advertisers, particularly those working with third party Creators...
23 Nov, 2020 Advertisers Challenge Facebook’s Representations on Audience Targeting and Fraudulent Traffic By Rayna Lopyan Facebook’s advertising business is facing two pending legal challenges of relevance to advertisers who use the platform. In the first...
23 Nov, 2020 45's Fundraising Appeals: A Birds Eye View from An Advertising Lawyer By Terri Seligman The bold headline screams “Official Election Defense Fund” and features a photograph of soon-to-be-ex-president Donald Trump. The copy...
23 Nov, 2020 Massachusetts AG Reaches $550K Settlement Over Deceptive Hand Sanitizer Claims By Jeff Greenbaum The Massachusetts Attorney General announced that it reached a $550,000 settlement with Federal Resources Supply Company, resolving...
22 Nov, 2020 Parler Has Arrived. Will Advertisers Follow? By Hannah Taylor By now, you’ve probably heard about Parler, the social media platform founded in 2018, but increasingly popularized by Conservatives...
21 Nov, 2020 Are You Hearing Lots of Wild and Outlandish Claims? In Advertising, That's "Puffery" By Jeff Greenbaum We're hearing a great deal in the media right now about "wild," "outlandish," and "baseless" claims and whether people (and courts) will...
20 Nov, 2020 The Winner of the Console Wars is … Light Beer? By Frances Jensen Bud Light has entered the chat. Anheuser-Busch’s popular brand of light beer, Bud Light, announced its own video game console named the...
20 Nov, 2020 Facebook Says Ads for Giving Tuesday Are OK, So Long as They Aren't About Social Issues By Jeff Greenbaum Earlier this month, Facebook said that it was extending its ban on "social issue, electoral or political ads" for about another month. ...
19 Nov, 2020 FTC Sends More Warning Letters Over COVID-19 Claims By Jeff Greenbaum The Federal Trade Commission announced that it sent warning letters to twenty more marketers, telling them to stop making unsubstantiated...
19 Nov, 2020 Age Gating on Instagram is Now a Bit Easier By Hannah Taylor If you have a Business or Creator account on Instagram, the platform's functionality now allows you to age-gate individual social media...
19 Nov, 2020 Paying for Tips of (Some) Voter Fraud: A Birds Eye View from a Promotions Lawyer By Terri Seligman Long ago, in a galaxy far away, I wrote about a promotion in which a kiosk was set up at a San Paulo airport inviting passengers to scan...
16 Nov, 2020 If You Promote Your Class Library as "Ever-Growing," Does It Actually Have to Grow? By Jeff Greenbaum Peloton Interactive, a stationary bike and treadmill company, advertised that its library of on-demand, virtual fitness classes was...
13 Nov, 2020 Tennessee AG Settles With Disinfectant Company Over COVID-19 Claims By Jeff Greenbaum Tennessee Attorney General Herbert H. Slatery III announced that his office reached a settlement with DOC Disinfectant, resolving charges...