Sep 28, 2018 BREAKING NEWS - New guidance for social influencers By Elizabeth Burton CAP and the CMA have collaborated on a new guide for social media influencers / digital talent on how to ensure that their 'promotional'...
Sep 28, 2018 "Hot Topics in Advertising & Marketing Law" Webinar in November By Jeff Greenbaum The Federal Bar Association and myLawCLE are co-sponsoring a live "Hot Topics in Advertising and Marketing Law" webinar on November 15,...
Sep 28, 2018 FTC Ramps up Privacy Shield Enforcement in Turbulent Times By Frankfurt Kurnit Klein & Selz As predicted, the Federal Trade Commission (“FTC”) is keeping track of misrepresentations regarding privacy shield certification and...
Sep 27, 2018 Judge Refuses to Toss Street Artist’s Copyright Claim Against Advertiser By Frankfurt Kurnit Klein & Selz A street artist’s lawsuit against General Motors tests an open question of law: does the “pictorial representation” exemption set forth...
Sep 27, 2018 Can You Promote a Product as "Environmentally Responsible" if it Contains Toxic Chemicals? By Jeff Greenbaum In its Guides for the Use of Environmental Marketing Claims, the Federal Trade Commission advises that it is deceptive to advertise that...
Sep 27, 2018 Clinically Proven To Make You Feel Better By Terri Seligman This is the claim I saw on a poster in a store window this morning on my way to work. I don't know about you, but a lot of things make...
Sep 26, 2018 Christine Wilson Sworn in as FTC Commissioner By Jeff Greenbaum Christine S. Wilson was sworn in today as the newest FTC Commissioner. She replaces Maureen K. Ohlhausen, whose term ended yesterday. ...
Sep 26, 2018 ICC Launches Updated Marketing Code By Jeff Greenbaum This week, the International Chamber of Commerce launched the 10th edition of its Advertising and Marketing Communications Code. The...
Sep 26, 2018 Got New Substantiation for a Discontinued Claim? Bring It On, Says NAD, in Major Change By Terri Seligman At NAD's annual conference yesterday, NAD's Director, Laura Brett, yesterday announced significant revisions to NAD's current procedures....
Sep 26, 2018 NYAG Says "Unbiased" Reviews Better Actually Be Unbiased By Jeff Greenbaum The New York Attorney General's Office recently settled with Avvo, the attorney rating service, over claims that Avvo misled consumers...
Sep 25, 2018 Brushbox Apologies for "Spit or Swallow" Advertising Campaign Aimed at College Students By Jeff Greenbaum Toothbrush company Brushbox is under fire for a controversial advertising campaign aimed at new students at the University of Sussex. ...
Sep 25, 2018 Court Agrees That Suppressing Reviews Unfair By Terri Seligman A district court in Florida has found that the enforcement of “gag clauses” by weight loss supplement maker Roca Labs to stop consumers...
Sep 25, 2018 "Hot Topics in Advertising & Marketing Law" at the NY City Bar on October 12th By Jeff Greenbaum On October 12th, the New York City Bar is hosting its annual "Hot Topics in Advertising & Marketing Law" CLE program. This program,...
Sep 24, 2018 FTC Brings New "Made in USA" Cases -- And Questions Are Raised About Whether the FTC is Being Aggressive Enough By Jeff Greenbaum Earlier this month, the Federal Trade Commission settled with two companies for making false "Made in USA" claims. The FTC alleged that...
Sep 21, 2018 What's Puffery When Advertising Dog Treats? By Jeff Greenbaum IMS Pet Industries makes duck jerky dog treats. When a woman's dog got sick after eating the treats, she sued, alleging that IMS made...
Sep 20, 2018 Use of Affiliate Links Does Not Necessarily Transform Editorial Content into Advertising Says NAD By Terri Seligman In a significant new Decision, NAD has declined jurisdiction over content in Buzzfeed’s “Shopping Guide” because of its determination...