25 Feb, 2024 Are Disclosures on the Back of Packaging Effective? By Jeff Greenbaum If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...
22 Feb, 2024 Alcon Loses Sight of Dismissal in Suit Over its Eye Drops’ “30 Day Supply” Claims By Ariel Radow Does a “30 Day Supply” of eyedrops really mean 30 days? Plaintiff Clark Alexandre alleges that for Alcon Laboratories, Inc.’s Pataday eye...
22 Feb, 2024 Institute for Advertising Ethics Launches "Green Shield" Certification for Marketers By Jeff Greenbaum The Institute for Advertising Ethics just launched its Green Shield Certification Program to educate marketers about how to avoid...
21 Feb, 2024 Is it Gaming the System If Not Specifically Prohibited? By Terri Seligman Kelly O'Donnell These plaintiffs say no. And, even if they are, plaintiffs say, they should be allowed to do so if they’re not violating any program or...
19 Feb, 2024 You're Invited: "Fireside Chat with CONAR Mexico" By Jeff Greenbaum On February 29th, the International Advertising Association is sponsoring a virtual fireside chat with Karla Avila, the Director General...
16 Feb, 2024 You're Invited: "Consumer Endorsements and Reviews -- An International Perspective" By Jeff Greenbaum On February 21st, the American Bar Association is hosting a webinar, “Consumer Endorsements and Reviews – an International Perspective.” ...
15 Feb, 2024 FTC Proposes To Prohibit the Impersonation of Individuals By Zach Lewis As AI-powered chat bots, voice cloning, and deepfakes cause increasing harm to consumers (and celebrities like Taylor Swift), the FTC is...
15 Feb, 2024 UN's Unstereotype Alliance Releases State of the Industry Report By Jeff Greenbaum The Unstereotype Alliance just released its State of the Industry report for 2023. The Unstereotype Alliance, which was convened by UN...
13 Feb, 2024 You're Invited: "6th Annual Global Advertising Law Conference" By Jeff Greenbaum On March 13th, the Global Advertising Lawyers Alliance will be hosting its “6th Annual Global Advertising Law Conference.” The half-day...
11 Feb, 2024 Does a "Recyclable" Product Actually Have to be Accepted by Recycling Facilities? By Jeff Greenbaum Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
08 Feb, 2024 ICC Launches Green Marketing Certification Program By Jeff Greenbaum The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the...
03 Feb, 2024 Lawsuit Filed Against California Over Climate Disclosure Laws By Jordyn Milewski This week, a group of plaintiffs consisting of the US Chamber of Commerce, the California Chamber of Commerce, the American Farm Bureau...
03 Feb, 2024 When Can You Promote a Product as Being "Free of" an Ingredient? By Jeff Greenbaum Can you promote the fact that your product is “free of” certain harmful ingredients if the ingredients you used instead are also not...