Dec 06, 2024 Face Value: AI and Facial Recognition Technology Claims Draw FTC Scrutiny By Andrew Folks On December 3, 2024, the FTC took action against IntelliVision Technologies Corp., a developer of AI-powered facial recognition software...
Dec 05, 2024 GALA Announces New Officers for 2025 By Jeff Greenbaum The Global Advertising Lawyers Alliance recently elected three new members to its Executive Committee. – Kelly Harris, Eric Johnson, and...
Dec 03, 2024 FTC Extends TSR’s Applicability to Inbound Calls for Tech Support Services By Kate Patton The Federal Trade Commission has adopted amendments to its Telemarketing Sales Rule (“TSR”) that will extend the Rule’s coverage to...
Dec 03, 2024 Gift Cards Now Subject to Security Requirements To Prevent Draining Scams By Terri Seligman It’s the regulators’ own holiday tradition: warning consumers about bogus deals and various holiday shopping scams. One scam making the...
Dec 02, 2024 When Should Consumers Review the Back of the Label in Order to Understand the Front? By Jeff Greenbaum Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...
Dec 02, 2024 It's (Been?) Time: Your VCMDA Compliance Reminder! By Jordyn Milewski As 2024 winds down, advertisers are sure to be thinking about their “to-do” lists for 2025. On that list (if you have not checked it off...
Nov 27, 2024 Disclosed Obsolescence: FTC Scrutinizes Transparency in Smart Device Support By Andrew Folks The proliferation of connected devices has fundamentally altered the relationship between consumers and their purchased products. Smart...
Nov 27, 2024 Some Last-Minute Advertising Tips for Black Friday By Jeff Greenbaum With Black Friday and Cyber Monday right around the corner, we thought we would share a few last-minute advertising tips that can help...
Nov 25, 2024 FTC Settles With H&R Block Over "Free" Claims By Jeff Greenbaum Earlier this month, the Federal Trade Commission entered into a settlement with tax preparation company H&R Block, resolving allegations...
Nov 21, 2024 When is a product beauty shot too beautiful? By Terri Seligman When it falsely misrepresents the product. That is the charge levied against Subway Restaurants, Inc. by putative class action members...
Nov 20, 2024 Is Your Brand Most Trusted, Or Is Your Survey Outdated? By Ariel Radow Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...
Nov 18, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
Nov 18, 2024 FTC Staff Publishes Guidance on the Consumer Reviews and Testimonials Rule By Terri Seligman As my colleague Hannah Taylor blogged about back in August, the FTC published its final Trade Regulation Rule on the Use of Consumer...
Nov 11, 2024 Can You Avoid Copyright Claims By Modifying Props Used in Your Ads? By Brian Murphy In Crystal Castles, the arcade game released by Atari in 1983, the player controls Bentley Bear, a bruin tasked with collecting gems...
Nov 08, 2024 FTC Charges Consumer Review Platform With Misrepresenting Product Reviews By Terri Seligman This week, the FTC announced a proposed settlement with GGL Products, dba Sitejabber, an artificial intelligence-enabled review platform....
Nov 06, 2024 New York Court Dismisses NYAG's Green Marketing Lawsuit Against Pepsi, Saying it "Strains the Bounds of Credulity" By Jeff Greenbaum In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers...