AI-Powered Detection App Gets FTC Scrutiny
The FTC recently posted its Closing Letter to HeHealth, Inc., which provides an AI-powered application, Calmara, for the detection of...
I am the Co-Chair of FKKS's Advertising, Marketing and Public Relations Group. My practice covers all advertising and marketing issues ranging from review of advertising claims and their substantiation to the application of marketing and intellectual property laws and laws governing rights of publicity and privacy. I also advise on legal issues concerning advertisers' use of social media, sweepstakes and contests, and laws governing gift cards, reward programs, rebates, and other popular marketing devices. I represent companies in disputes and regulatory matters before the National Advertising Division (NAD), broadcast networks, and state and local enforcement agencies.
In addition, I draft and negotiate contracts for advertising and marketing arrangements, including celebrity talent deals, sponsorship and co-promotion agreements, media agreements, and licensing agreements. I counsel on digital issues and transactions, including social media, mobile marketing, strategic affiliations, privacy protection, and regulation of advertising and marketing online.
The FTC recently posted its Closing Letter to HeHealth, Inc., which provides an AI-powered application, Calmara, for the detection of...
The FTC recently announced a proposed settlement with Arise Virtual Solutions, a platform where would-be customer-service representatives...
Bimbo Bakeries recently received a warning letter from the FDA that it “misbranded” certain of its products by including ingredients on...
It’s become a very common practice for advertisers to use found social media content in their own advertising, and there are many...
The Consumer Financial Protection Bureau (CFPB) recently issued an “Issue Spotlight” report on credit card reward programs. The...
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