FTC Announces Proposed Rule on Negative Option Marketing (aka Auto-Renew Programs)
The FTC has just announced proposed rulemaking to address negative option programs, following from its Advanced Notice of Proposed...
I am the Co-Chair of FKKS's Advertising, Marketing and Public Relations Group. My practice covers all advertising and marketing issues ranging from review of advertising claims and their substantiation to the application of marketing and intellectual property laws and laws governing rights of publicity and privacy. I also advise on legal issues concerning advertisers' use of social media, sweepstakes and contests, and laws governing gift cards, reward programs, rebates, and other popular marketing devices. I represent companies in disputes and regulatory matters before the National Advertising Division (NAD), broadcast networks, and state and local enforcement agencies.
In addition, I draft and negotiate contracts for advertising and marketing arrangements, including celebrity talent deals, sponsorship and co-promotion agreements, media agreements, and licensing agreements. I counsel on digital issues and transactions, including social media, mobile marketing, strategic affiliations, privacy protection, and regulation of advertising and marketing online.
The FTC has just announced proposed rulemaking to address negative option programs, following from its Advanced Notice of Proposed...
The FTC recently announced a proposed settlement with a medical clinic and its owner after warning them, and then suing them, for a...
NAD doesn’t often address pricing issues so when it does, I pay close attention. A recent case is especially interesting because...
Ever wonder why a brand new product you were considering purchasing has so many reviews on Amazon? Like, if it’s so new, how did it...
A recent Decision from NAD serves as an excellent reminder that, in advertising law, it’s not just important what you say, but to whom...
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