28 Feb, 2019 The Rise of the Influencer By Brian Murphy For our LA-based friends ... Hannah Taylor and I will lead a workshop about influencer marketing for Extreme Reach on Wednesday, March 6,...
27 Feb, 2019 FTC Brings First Case Challenging Fake Paid Reviews on an Independent Retail Website By Jeff Greenbaum The Federal Trade Commission just brought its first case challenging a marketer's use of fake paid reviews on an independent retail...
26 Feb, 2019 FTC Reminds Marketer That "Made in USA" Claims Require "Last Substantial Transformation" to be in the United States By Jeff Greenbaum The Federal Trade Commission recently closed an investigation into whether 3D Solutech's marketing materials may have overstated the...
25 Feb, 2019 Plaintiffs Claim Defendants Engaged in Racketeering In Promoting Business; Defendants Assert Puffery By Terri Seligman A recent article in Law360 caught my eye: it described a pending motion to dismiss in a deceptive marketing case in which the Doe class...
25 Feb, 2019 Super Bowl Commercial for "Us" Generates FCC Complaints By Jeff Greenbaum The Federal Communications Commission received almost two dozen complaints about a commercial for the horror movie "Us" that ran during...
23 Feb, 2019 YouTube Says No Ads on Anti-Vaccine Videos By Jeff Greenbaum On Friday, YouTube announced that it would no longer permit ads to run on anti-vaccine videos. Buzzfeed reported that YouTube said that...
23 Feb, 2019 You're Invited: SoDA to Host "A Dozen Advertising Law Tips for 2019" By Jeff Greenbaum On Thursday, Febraury 28th, SoDA will present the free webinar, "A Dozen Advertising Law Tips for 2019." Brian Murphy and I will lead a...
22 Feb, 2019 Editorial Content or Advertising? Kim Kardashian's $10 million dollar lawsuit By Rick Kurnit Claims of commercial appropriation of a person’s identity — “the right of publicity” — require drawing a line between editorial and...
22 Feb, 2019 Is That Disclaimer Working?* (*No.) By Jeff Greenbaum Several years ago, the New York Attorney General sued Orbital Publishing Group and other defendants alleging that they marketed magazine...
21 Feb, 2019 California Prosecutors Get Tough On Auto-Renewal Programs By Terri Seligman Guthy-Renker LLC, one of the world’s largest direct marketing companies, and distributor of Proactiv and Wen products, has agreed to...
20 Feb, 2019 Can You Promote Unsafe or Illegal Uses of Your Product? Will a Disclaimer Help? By Jeff Greenbaum Do you have a claim against your competitor when the competitor advertises unsafe or illegal uses of its product? A recent federal case...
19 Feb, 2019 Must See (Privacy) TV By Brian Murphy Tomorrow, our partner Tanya Forsheit (along with other privacy gurus) will be testifying on the California Consumer Privacy Act (CCPA)...
19 Feb, 2019 You're Invited: GALA to Hold International Advertising Law Seminar in NYC By Jeff Greenbaum The Global Advertising Lawyers Alliance is hosting its third annual seminar, "Advertising Law in the United States & Around the Globe." ...
18 Feb, 2019 Get Rich Without Leaving Your Couch! FTC Calls BS on Affiliate Marketer By Terri Seligman The FTC has recently announced the settlement of an action involving a work-from-home scheme. (FTC vs. Fat Giraffe Marketing.) According...
16 Feb, 2019 FTC to Hold Hearings on International Engagement By Jeff Greenbaum The FTC announced that, as part of its Hearings Initiative, "The FTC's Role in a Changing World," it will hold hearings on the FTC's...
14 Feb, 2019 FCC Commissioner Says Feds Should Investigate E-Cigarette Advertising By Jeff Greenbaum In an op-ed piece in yesterday's USA Today talking about the dangers of e-cigarettes, FCC Commissioner Jessica Rosenworcel called on the...