To illustrate what critics say will happen in the absence of net neutrality rules, Burger King's new "ad" shows customers freaking out in their local Burger King when told that they have to pay $26 to get in the priority Whopper lane. Customers who refuse to pay that price are made to wait for their burgers, even though they're already made. The ad features a lot of bleeped out exclamations from customers. At the end of the spot, the customers, now aware that they'd been spoofed, say that they now understand the importance of net neutrality.
While other big brands have publicly weighed into the net neutrality debate, Burger King may be the only quick service restaurant to do so, humorously joining the cultural zeitgeist.
Uniformed employees refer to a menu chart resembling tiered internet service plans that circulated online ahead of the FCC’s net neutrality vote. The employees inform customers they can pay $13 or $26 if they want “fast Mbps” — making burgers per second — or “hyperfast Mbps” Whopper passes that would guarantee they can chow down sooner.