05 Jun, 2024 CARU Recommends Children's YouTube Channel Include Material Connection Disclosures Clear to Children By Jordyn Milewski As part of its routine monitoring program, the Children's Advertising Review Unit ("CARU") opened an inquiry into videos and advertising...
05 Oct, 2023 CARU Releases "Metaverse Guardrails" Outlining Best Practices for Advertising to Children in the Metaverse By Jordyn Milewski This week, the Children’s Advertising Review Unit (CARU) released its “Metaverse Guardrails” which it says are “intended to be a set of...
24 Jan, 2023 You're Invited! IAA Fireside Chat with BBB National Programs' Mary K. Engle By Jeff Greenbaum The International Advertising Association is sponsoring a virtual fireside chat on "Global Advertising and Policy Issues" with Mary K....
24 Aug, 2022 CARU Issues Compliance Warning Regarding Children's Advertising in the Metaverse By Jeff Greenbaum BBB National Programs' Children's Advertising Review Unit issued a Compliance Warning, advising marketers that CARU's advertising...
05 Apr, 2022 Recent CARU Cases Emphasize Disclosure Obligations By Jessica Carballo In three recent decisions, the Children's Advertising Review Unit emphasized the importance of adequate disclosure when advertising to...
12 Jan, 2022 Revised CARU Guidelines: What You Need To Know By Jessica Carballo Last summer, BBB National Programs' Children's Advertising Review Unit released its revised Self-Regulatory Guidelines for Children's...
19 Feb, 2021 CARU Encourages Advertisers to Focus on Diversity and Inclusion By Jeff Greenbaum Yesterday, in a blog post, the Children's Advertising Review Unit encouraged children's advertisers to focus on diversity and inclusion...
19 Oct, 2020 CARU Says: Discord Is Not Directed At Children Under 13 By Mma Afoaku In this day and age, there is a proliferation of social media networks which enable people from different ages and walks of life to...
18 Aug, 2020 CARU Calls Out National Fluid Milk Processor Promotion Board for Depicting Unsafe Behavior on Television By Jeff Greenbaum The Children's Advertising Review Unit, which is a division of BBB National Programs, recently told the National Fluid Milk Processor...
01 Feb, 2019 Come Join Us @NAD West! By Terri Seligman The Frankfurt Kurnit Advertising Group is a longtime supporter of NAD and CARU and we've been excited to see these important advertising...
19 Dec, 2018 Sorry, Virginia, There Is No Santa Claus By Terri Seligman A commercial for Wish Me Puppy, a stuffie sold by Jay at Play, was reviewed by the Children’s Advertising Review Unit (“CARU”) through...
11 Jul, 2018 CARU Protects Privacy for Child Karaoke Stars By Frankfurt Kurnit Klein & Selz The Children's Advertising Review Unit ("CARU") of the Council of Better Business Bureaus recently told StarMaker Interactive that...
01 Jun, 2018 CARU Reviews YouTube Channel "Ryan Toys Review" By Dorian Thomas Ryan, a 7-year old boy, uses his YouTube channel "Ryan Toys Review" ("RTR") to post videos of him playing with and reviewing numerous...
30 Apr, 2018 CARU Refers Social Network App Musical.ly to FTC By Dorian Thomas Through its routine monitoring of advertising directed toward children, the Children’s Advertising Review Unit (“CARU”) became aware of...
01 Feb, 2018 Stride Rite “Leepz” Too Close to the Sun By Dorian Thomas Through its routine monitoring of advertising directed to children, the Children’s Advertising Review Unit (“CARU”), became aware of...
30 Jan, 2018 CARU Referral to FTC Leads to CARU Compliance By Jeff Greenbaum Recently, the Children's Advertising Review Unit ("CARU") referred a television commercial for UCool's Heroes Arena virtual world app to...