Opening new categories of sponsorship allow rights holders to increase revenue and marketing reach – just ask the NFL, which took in $1.8...
The sports industry has embraced blockchain-backed digital products, such as collectible NFTs (notably, the NBA’s launch of NBA Top...
A historic day is upon us. Beginning today, July 1, Division I college athletes will be able to monetize their names, images,...
Welcome back to yet another edition of the quest for student-athlete name, image, and likeness ("NIL") compensation! Today, I'll be...
In U.S. professional sports leagues, CBD has typically found itself on the banned substances list despite testimonials from many former...
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