27 Oct, 2022 NCAA Updated Guidance: "Institutional Involvement in a Student-Athlete’s Name, Image and Likeness Activities" By Christopher Chase On October 26th, the NCAA Board of Directors for Division 1 institutions issued new guidance to their member institutions regarding name,...
08 Mar, 2022 Cryptocurrency Sponsorships – Balancing Risk vs. Reward By Christopher Chase Opening new categories of sponsorship allow rights holders to increase revenue and marketing reach – just ask the NFL, which took in $1.8...
31 Jan, 2022 Potential Risks for Blockchain-Backed Digital Products in the Sports Industry By Christopher Chase The sports industry has embraced blockchain-backed digital products, such as collectible NFTs (notably, the NBA’s launch of NBA Top...
01 Jul, 2021 College Athletes are Now Able to Monetize Their Names, Images, and Likenesses By Christopher Chase A historic day is upon us. Beginning today, July 1, Division I college athletes will be able to monetize their names, images,...
30 Oct, 2020 NCAA DI Council Approves Name, Image, and Likeness Proposal Ahead of the Big Vote By Mma Afoaku Welcome back to yet another edition of the quest for student-athlete name, image, and likeness ("NIL") compensation! Today, I'll be...
03 Aug, 2020 The PLL Is Turning Over a New Leaf In Sports with Mendi CBD Sponsorship By Mma Afoaku In U.S. professional sports leagues, CBD has typically found itself on the banned substances list despite testimonials from many former...
03 Aug, 2020 I See Me, I Sue You: Jordan Jumps at Card Cameos By Mma Afoaku Before the NBA season resumed down in Florida, basketball fans received a big dose of nostalgia with the 10 part airing of the...
06 May, 2020 Are We There Yet? The Long And Winding Road To Student-Athlete NIL Compensation Continues By Mma Afoaku As a kid, I hated road trips, especially when I didn't have a clear picture of the final destination. Would it be worth the bouts of car...
30 Mar, 2020 2020: A Year By Any Other Name… By Christopher Chase My colleague Kim Maynard recently discussed the legal implications with the International Olympic Committee’s (“IOC”) March 24 decision...
10 Mar, 2020 2020: The Force Majeure Awakens By Mma Afoaku Christopher Chase The coronavirus disease 2019 (“COVID-19”) has shaken up a host of industries, including sports, which by its very nature requires large...
26 Feb, 2020 WNBA's Bet on Women Includes Marketing Incentives By Mma Afoaku Growing up, I looked up to many basketball greats, including Michael Jordan, Kobe Bryant, and Shaquille O'Neal, to name a few. By the...
16 Dec, 2019 Sports Marketing and Media News For December By Christopher Chase Here’s what’s happening at the intersection of sports, marketing, and entertainment law as we hit the holiday season - a look at: the...
08 Nov, 2019 New Changes Are Ahead: NCAA Votes to Amend Bylaws for Name, Image, and Likeness By Mma Afoaku Last week, the National Collegiate Athletic Association ("NCAA") Board of Governors voted unanimously to permit student-athletes to...
08 Oct, 2019 Olympic Athlete Marketing: Easing Up On Rule 40, But With Strings Attached By Christopher Chase Following the IOC's relaxation of the restrictions placed on Olympic participants during the Olympic Games period pursuant to Bylaw 40.3...
30 Sep, 2019 California Levels the Playing Field By Mma Afoaku It's official. California Governor Gavin Newsom signed into law Senate Bill 206, the "College athletics: student athlete compensation...
15 Jul, 2019 California Student-Athletes Would Like to Remind You, "It's My Name, Don't You Forget!" By Mma Afoaku There’s no denying that college sports are big business. However, under current National Collegiate Athletic Association (NCAA) rules,...