24 Jun, 2024 9th Circuit Opines on the "Up To" Standard By Hannah Taylor On June 14, 2024, the Ninth Circuit dismissed a class action lawsuit against Energizer Brands LLC over their claim that its AA Max...
01 Dec, 2023 Trash Talking Your Competitors: How Far Can You Go? By Terri Seligman Two recent cases explore trash talk, more formally known in the ad law world as “denigration.” When it’s okay and when it falsely...
30 May, 2023 Subway Series: Does An Advertiser Have to State The Basis For Its Claims In Its Ads? By Terri Seligman Long time readers of this blog may remember my Subway Series, where I would share my thoughts about interesting ad law issues triggered...
18 May, 2023 Extra! Extra! Read all about it! By Terri Seligman I like the current use of “extra” as an adjective to describe a person who’s a little over-the-top. “He’s just so [eyeroll] EXTRA.” The...
18 Oct, 2021 ACC: Rock-Solid Evidence Required for CO2 Neutralization Claims By Daniël Haije The Dutch Advertising Code Committee (ACC) issued an important ruling on 26 August 2021. In the ruling, the ACC sets very high standards...
31 Mar, 2021 NAD Routine Monitoring Case Addresses The Dreaded ACTs By Terri Seligman ACTs and SATs: the bane of high school students’ existence. And that of their anxious parents. Most of us have probably thought about...
25 Dec, 2020 Still Not On The Subway Series: Two Identical Products; Two Different Prices By Terri Seligman Regular readers of this blog know about my "Subway Series" (and my pandemic-inspired "Not On The Subway Series"), but newcomers may be...
06 Dec, 2020 Do marketers need to show their work when making math-based claims? Or, how much coffee DO you need to make a good cup? By Terri Seligman A putative class action is pending in the federal district court of Illinois against the makers of Folgers coffee. Plaintiff complains...
27 Oct, 2020 Size Matters: NAD examines “largest” claims By Terri Seligman In a new Decision, NAD addressed business-to-business claims made by France Media Inc. for its commercial real estate publishing...