12/23/2024 5:06:22 PM Using AI For Product Reviews and Testimonials? By Terri Seligman First announced in September as part of its Operation AI Comply sweep, the final consent order against Rytr, an AI “testimonial and...
9/13/2024 6:49:39 PM FTC Open Meeting to Discuss New Reviews and Testimonials Rule and FTC's Inquiry Into Social Media and Video Streaming Services By Jeff Greenbaum Federal Trade Commission Chair Lina M. Khan just announced the tentative agenda for the next open meeting of the Commission, which will...
1/12/2024 1:51:18 PM FTC Announces Informal Hearing on Proposed Rule on Fake Reviews and Testimonials By Jeff Greenbaum The Federal Trade Commission announced that it is going to hold an informal hearing on its proposed rule banning fake reviews and...
11/20/2022 7:47:43 PM Proposed FTC Settlement Provides Learnings For All By Terri Seligman A recently announced settlement by the FTC highlights some common and problematic marketing issues: relying on anecdotal information and...
9/14/2022 11:41:11 PM Vulnerable Consumers, Testimonials and Reviews At Issue in New NAD Decision By Terri Seligman Those of us who read NAD Reports regularly know that each Decision includes a heading that states the underlying principle at issue in...
2/27/2022 4:00:45 PM Survivalist Suppliers Duke It Out At NAD By Terri Seligman NAD recently considered a matter involving competitors in the prepper business. The Advertiser, 4Patriots, which uses the tagline “We...
2/20/2020 12:00:00 AM Home Sweet Home? NAD Finds (Some) Claims Unwarranted By Terri Seligman Okay, I admit it, a blog post about home warranty advertising isn’t very sexy. But bear with me: this new decision from NAD is worth...
10/21/2018 12:00:00 AM Law School Exam Part 3: Real People Real Stuff (Testimonials) By Terri Seligman The NYC subways: the gift that keeps on giving, at least for an ad law fiend like me, if not for commuters. I saw a banner this week...