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Advertising Law Updates

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FTC Announces Informal Hearing on Proposed Rule on Fake Reviews and Testimonials

The Federal Trade Commission announced that it is going to hold an informal hearing on its proposed rule banning fake reviews and testimonials on February 13, 2024 at 10:00 a.m.   

The hearing isn't a full blown FTC workshop.  Rather, the hearing will provide time to speak to three groups, who provided comments on the proposed rule and who requested an opportunity to make presentations.  Those groups are the Interactive Advertising Bureau, Fake Review Watch, and a group of academic researchers.  

For more information about the proposed rule, check out our blog post about it from July. 

 

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advertising, ftc, endorsements, testimonials, reviews