10 May, 2024 When Great Promotion Ideas Go Wrong: The Aftermath By Terri Seligman Last August, my colleague Kelly O’Donnell blogged about a promotion that went terribly awry. Twitch streamer Kai Cenat had announced to...
06 Aug, 2023 Why Great (Promotions) Ideas Go Wrong By Kelly O'Donnell By now you must have heard about Twitch streamer Kai Cenat causing a riot in Union Square by announcing on social he’d be there giving...
29 Jun, 2023 Publishers Clearing House Agrees to Pay $18.5 Million to Consumers and Overhaul Sweepstakes Entry Process By Kate Patton Kelly O'Donnell Another day, another "dark patterns" lawsuit by the Federal Trade Commission — this time, in the sweepstakes arena. In order to settle...
20 Apr, 2023 Arbitrators Smother The Pillow King By Terri Seligman Following the 2020 election, Trump-supporting right wing activist Mike Lindell, CEO of MyPillow, repeatedly and publicly claimed that he...
21 Jun, 2022 How Much Money Must You Give To Charity If You Induce People to “Donate”? By Terri Seligman The headline on the homepage of the Omaze website says “Win [Something Great] and help [Worthy Cause]”. You hit the enter button and go...
10 Mar, 2022 “You Can’t Win” if You Don’t Follow Your Own Rules By Kelly O'Donnell Last week, the Federal Communications Commission proposed a fine of $20,000 to a south Florida classic rock station licensed to iHeart...
30 Jan, 2022 FTC Issues Order Banning Marketing Agency From Working in the Auto Industry By Jeff Greenbaum The Federal Trade Commission announced that it issued an order banning marketing agency Traffic Jam Events and its owner from working in...
24 Jan, 2022 Official Rules -- You Have To Disclose Them If You Want To Rely On Them By Kelly O'Donnell If there’s one thing I’ve learned marketers hate, it’s having to “clearly and conspicuously” make the required disclosures for a...
15 Jan, 2022 Class-Action against Coinbase Over Dogecoin Sweepstakes Ads Proceeds By Kelly O'Donnell The devil is in the details or so the saying goes. And it couldn’t be any more appropriate than when reviewing the sweepstakes ads for...
03 Nov, 2021 GALA Publishes Second Edition of Guide to Conducting Sweepstakes & Contests Globally By Jeff Greenbaum The Global Advertising Lawyers Alliance is very pleased to announce the publication of the second edition of Sweepstakes & Contests: A...
05 Aug, 2021 Quebec: Exclude No More! By Terri Seligman Kelly O'Donnell If you’ve ever tried to include residents of Canada in a promotion, you’ve probably encountered the requirements set out by the Province...
14 Aug, 2020 FTC Brings New Action Against Marketing Agency, Alleging Claims Related to COVID-19, Sweepstakes, and Reg Z By Jeff Greenbaum In June, we blogged about the Federal Trade Commission's lawsuit in federal court against Traffic Jam Events, which alleged that the...
11 Jun, 2018 BBB Releases "Sweepstakes, Lottery and Prize Scams" Study By Jeff Greenbaum The Better Business Bureau just released a study, "Sweepstakes, Lottery and Prize Scams." The study describes the problems these types...
22 Feb, 2018 FTC Takes Action to Protect Older Americans By Jeff Greenbaum In conjunction with an enforcement sweep led by the U.S. Department of Justice, which is aimed at stopping illegal schemes that exploit...
13 Feb, 2018 Argentina Eliminates Promotion Registration Requirements By Jeff Greenbaum Earlier this month, Argentina dissolved the National Lottery, which had required marketers to register sweepstakes and contests that are...
07 Feb, 2018 Global Advertising Lawyers Alliance to Host Advertising Law Seminar in NYC By Jeff Greenbaum The Global Advertising Lawyers Alliance ("GALA") is hosting an advertising law seminar in New York City on March 14, 2018. The program,...