Riviana Foods, maker of Ronzoni brand pasta, challenged claims by Goya Foods, maker of Excelsior brand pasta, at NAD. Goya ran ads...
A lawsuit in the Northern District of Illinois between credit score companies, Fair Isaac Corporation v. Trans Union, includes a short...
What does it mean to consumers when you claim that your product is locally made? Does it communicate specific information about...
It is often difficult to determine whether the statements you make in advertising are claims that require substantiation or whether they...
NAD cases tell us that determining whether a statement is puffery or a claim requiring substantiation is more art than science. And...
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