Dole markets a variety of fruit products – such as Fruit Bowls in Gel, Fruit Bowl Parfaits, and Canned Juices – with various...
Advertising Law Updates
Can you promote the fact that your product is “free of” certain harmful ingredients if the ingredients you used instead are also not...
We're well into November – and Thanksgiving is less than two weeks away. It's a perfect time, then, to talk about turkey advertising. A...
Radio Systems Corporation sells a line of PetSafe branded electric collar products for pets. According to the allegations in a lawsuit...
Mikimoto -- the well known jeweler that pioneered the production of cultured pearls -- sells pearls that it says are "the most luminous...
NAD was faced with that very question in a recent NAD challenge brought by Kimberly-Clark against competitor Dyper. In the case,...
This time of year, I spend a lot of my time working on Super Bowl-related advertising. So, it seems like a perfect time to blog about...
2023 is here, but a few NAD cases published towards the end of 2022 are worth noting. One case of interest is one initiated by NAD itself...
In the listings included on the real estate website Zillow, the company includes what it calls a "Zestimate." Zillow explains on its...
Alani Nutrition is the manufacturer of FIT SNACKS protein bars. In a lawsuit, the plaintiffs alleged that Alani misled consumers about...
The packaging for "Atlantic Salmon" sold at the ALDI supermarket chain promotes the product as "sustainable." A consumer sued for false...
Painaway, an Australian company, sells a range of pain relief products, which it has advertised as "Australia's No. 1 Joint & Muscle...
In a recent lawsuit against shoe company Allbirds, a consumer challenged the manner in which Allbirds promotes the environmental benefits...
I often think that figuring out the courts’ and NAD’s position on whether a particular statement is puffery or a claim is almost a...
In a long-running dispute between Bimbo Bakeries and United States Bakery, one of the issues was whether U.S. Bakery misled consumers...
Kroger, the supermarket chain, sells a store brand of sunscreen that is labeled as "reef friendly." A consumer sued Kroger, as well as...
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