Frankfurt Kurnit Klein & Selz

Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them.  A consumer sued, alleging that the use the word...

Two recent cases explore trash talk, more formally known in the ad law world as “denigration.” When it’s okay and when it falsely...

Earlier this week, a California district judge allowed claims to proceed against Del Monte Foods, Inc. for the use of the phrase...

Don’t you wanna, wanna another false advertising suit involving a “100% natural” claim? Last week, a New York federal court dismissed a...

Should a reasonable consumer believe that a “natural flavor”-labeled fruit punch water enhancer is free from artificial flavors? Not...

This week, Tom’s of Maine Inc. was hit with a proposed class action in Illinois state court alleging that its “natural” toothpaste claims...

In preparation for my upcoming talk about social responsibility advertising at NAD’s 2021 National Conference, I’ve been watching...

Wise Foods sells a variety of flavors of potato chips, including "cheddar & sour cream flavored" ones.  By promoting its chips as being...

Champion Petfoods makes the Orijen and Acana brands of pet food, which are premium products that the company says will help you ensure...

Ok, so now I'm confused.  Just recently, we discussed the dismissal of a putative class action where advertising dog food as "natural,"...

There are no shortage of consumer class action false advertising cases over the use of word "natural."  It doesn't matter whether you...

Ricola advertises that its cough drops provide "Naturally Soothing Relief That Lasts."  Does that mean that all of the ingredients in the...

I confess that I have a weakness for potato chips. Admit it: you do too.  I don’t know about you, but I also confess that I don’t pay a...

Ainsworth Pet Nutrition markets a line of "natural" pet foods under the brand name Rachel Ray Nutrish.  The plaintiff sued Ainsworth for...

A recent lawsuit about the name of Hormel's "Natural Choice" meat products provides some interesting guidance on two important...

What does it mean to consumers when you've got "natural" in your product name?  Can the product still include trace amounts of chemicals?...