The Beastie Boys sued Brinker International, the parent company of the restaurant chain Chili’s, for allegedly using the band’s 1994 hit...

Consumers are clamoring for more “natural” and “clean” personal care products – and while companies are meeting that demand, these claims...

Last year, Zesty Paws ran an advertising campaign touting claims that it was the “#1 Brand of Pet Supplements in the USA,” “USA’s #1...

Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...

Birthday parties, gender reveal celebrations, and marketing activations: where balloons can be commonly found, and are often released...