Nov 20, 2024 Is Your Brand Most Trusted, Or Is Your Survey Outdated? By Ariel Radow Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...
Jul 20, 2024 Beastie Boys Sue Chili’s for use of Hit Song “Sabotage” in Advertising By Ariel Radow The Beastie Boys sued Brinker International, the parent company of the restaurant chain Chili’s, for allegedly using the band’s 1994 hit...
Jul 11, 2024 What Do “Simple” and “Safe” Say About a Product and its Ingredients? By Ariel Radow Consumers are clamoring for more “natural” and “clean” personal care products – and while companies are meeting that demand, these claims...
Jun 19, 2024 When a Pet Product’s “#1 Brand” Claim Prompts the Question: What Makes a Brand, a Brand? By Ariel Radow Last year, Zesty Paws ran an advertising campaign touting claims that it was the “#1 Brand of Pet Supplements in the USA,” “USA’s #1...
Jun 07, 2024 Is the “Ultimate Clean” Really the Best Clean? NAD Addresses Dishwasher Tablet Claims By Ariel Radow Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
May 11, 2024 Florida Floats Balloon Release Ban to Take Effect in July By Ariel Radow Birthday parties, gender reveal celebrations, and marketing activations: where balloons can be commonly found, and are often released...
Mar 27, 2024 A Sweet Outcome for Bayer Over “Honey Lemon Zest” Claim on Cold Medication By Ariel Radow A few months ago, in the midst of cold and flu season, we blogged about a consumer class action filed against Bayer Healthcare over its...
Feb 22, 2024 Alcon Loses Sight of Dismissal in Suit Over its Eye Drops’ “30 Day Supply” Claims By Ariel Radow Does a “30 Day Supply” of eyedrops really mean 30 days? Plaintiff Clark Alexandre alleges that for Alcon Laboratories, Inc.’s Pataday eye...