Ariel Radow

20 Nov, 2024

Is Your Brand Most Trusted, Or Is Your Survey Outdated?

By Ariel Radow

Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...

20 Jul, 2024

By Ariel Radow

The Beastie Boys sued Brinker International, the parent company of the restaurant chain Chili’s, for allegedly using the band’s 1994 hit...

11 Jul, 2024

By Ariel Radow

Consumers are clamoring for more “natural” and “clean” personal care products – and while companies are meeting that demand, these claims...

19 Jun, 2024

By Ariel Radow

Last year, Zesty Paws ran an advertising campaign touting claims that it was the “#1 Brand of Pet Supplements in the USA,” “USA’s #1...

07 Jun, 2024

By Ariel Radow

Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...

11 May, 2024

By Ariel Radow

Birthday parties, gender reveal celebrations, and marketing activations: where balloons can be commonly found, and are often released...

27 Mar, 2024

By Ariel Radow

A few months ago, in the midst of cold and flu season, we blogged about a consumer class action filed against Bayer Healthcare over its...

22 Feb, 2024

By Ariel Radow

Does a “30 Day Supply” of eyedrops really mean 30 days? Plaintiff Clark Alexandre alleges that for Alcon Laboratories, Inc.’s Pataday eye...