9/5/2025 10:38:03 PM Does the Reasonable Consumer Believe in the Fountain of Youth? By Terri Seligman This is the intriguing question posed by a recent NAD Decision. In this routine monitoring case, NAD reviewed claims made by Next...
8/19/2025 1:51:50 PM How Do You Promote That Your Product Doesn't Have "Forever Chemicals"? By Jeff Greenbaum Caraway Home sells ceramic nonstick cookware. In its advertising, Caraway promoted its cookware as being different from traditional...
8/12/2025 12:27:32 PM How Do You Substantiate a "#1" Claim? By Jeff Greenbaum Guideline provides 401(k) programs to small and medium sized businesses. Recently, Guideline advertised that – for users of the Gusto...
3/25/2025 6:07:31 AM Challenging False Advertising: It Matters Where You Go By Terri Seligman Clients often ask whether it’s better to go to NAD or court when they’re unhappy about the claims their competitors are making. The main...
7/18/2024 4:53:08 PM AI-Powered Detection App Gets FTC Scrutiny By Terri Seligman The FTC recently posted its Closing Letter to HeHealth, Inc., which provides an AI-powered application, Calmara, for the detection of...
7/9/2024 9:38:19 PM The FTC Weighs In Again on “Up To” Claims By Terri Seligman The FTC recently announced a proposed settlement with Arise Virtual Solutions, a platform where would-be customer-service representatives...
12/10/2023 9:06:03 PM Enforcement Action Highlights Concerns About Dark Patterns, Deceptive Reviews and Endorsements, and Emerging Technology Claims By Jeff Greenbaum In late November, the Federal Trade Commission and the California Attorney General's Office reached a settlement with DNA testing company...
10/24/2023 6:11:52 PM FTC Enters Into $3.4 Million Settlement With Sollers College Over Job Placement Claims By Jeff Greenbaum Last week, the Federal Trade Commission announced that it reached a settlement with Sollers College, resolving allegations that the...
8/24/2023 11:09:05 PM Two Identical Products With Different Claims and Different Prices: What Messages Are Conveyed? By Terri Seligman Two identical products. But packaged in different size bottles and with different claims on the labels. And one is twice as expensive as...
5/30/2023 10:06:25 PM Subway Series: Does An Advertiser Have to State The Basis For Its Claims In Its Ads? By Terri Seligman Long time readers of this blog may remember my Subway Series, where I would share my thoughts about interesting ad law issues triggered...
4/13/2023 5:56:36 PM FTC Issues Notice of Penalty Offenses on Substantiating Product Claims By Jeff Greenbaum The Federal Trade Commission just issued a Notice of Penalty Offenses Concerning Substantiation of Product Claims to nearly 700 marketers...
12/22/2022 11:03:47 PM FTC Issues New Guidance for Health Claims By Terri Seligman Making health claims? And who isn’t? If you are, you should be sure to read the FTC’s new Health Products Compliance Guidance. Or at...
11/29/2022 5:27:35 PM Do You Have a "Reasonable Basis" For Your Advertising Claims? By Jeff Greenbaum About two years ago, the Federal Trade Commission sued F&G International Group Holdings, an affiliate of the company, and their owner...
9/13/2022 12:31:22 PM Can Marketers Rely on Supplier Certifications When Making "Made in USA" Claims? By Jeff Greenbaum The Federal Trade Commission's Enforcement Policy Statement on U.S. Origin Claims says that, in order for an advertiser to make an...
6/28/2022 11:23:16 AM FTC Prevails in Action Over Energy-Saving Claims By Kate Patton Following its March 2022 order granting the Federal Trade Commission’s motion for summary judgment, the U.S. District Court for the...
8/10/2021 10:38:58 PM Please Substantiate Responsibly: NAD Looks at “Up To” Claim for Hangover Supplement By Terri Seligman As part of NAD's initiative with the Council for Responsible Nutrition, CRN challenged More Labs' advertising for its Morning Recovery...