Jul 18, 2024 AI-Powered Detection App Gets FTC Scrutiny By Terri Seligman The FTC recently posted its Closing Letter to HeHealth, Inc., which provides an AI-powered application, Calmara, for the detection of...
Jul 09, 2024 The FTC Weighs In Again on “Up To” Claims By Terri Seligman The FTC recently announced a proposed settlement with Arise Virtual Solutions, a platform where would-be customer-service representatives...
Dec 10, 2023 Enforcement Action Highlights Concerns About Dark Patterns, Deceptive Reviews and Endorsements, and Emerging Technology Claims By Jeff Greenbaum In late November, the Federal Trade Commission and the California Attorney General's Office reached a settlement with DNA testing company...
Oct 24, 2023 FTC Enters Into $3.4 Million Settlement With Sollers College Over Job Placement Claims By Jeff Greenbaum Last week, the Federal Trade Commission announced that it reached a settlement with Sollers College, resolving allegations that the...
Aug 24, 2023 Two Identical Products With Different Claims and Different Prices: What Messages Are Conveyed? By Terri Seligman Two identical products. But packaged in different size bottles and with different claims on the labels. And one is twice as expensive as...
May 30, 2023 Subway Series: Does An Advertiser Have to State The Basis For Its Claims In Its Ads? By Terri Seligman Long time readers of this blog may remember my Subway Series, where I would share my thoughts about interesting ad law issues triggered...
Apr 13, 2023 FTC Issues Notice of Penalty Offenses on Substantiating Product Claims By Jeff Greenbaum The Federal Trade Commission just issued a Notice of Penalty Offenses Concerning Substantiation of Product Claims to nearly 700 marketers...
Dec 22, 2022 FTC Issues New Guidance for Health Claims By Terri Seligman Making health claims? And who isn’t? If you are, you should be sure to read the FTC’s new Health Products Compliance Guidance. Or at...
Nov 29, 2022 Do You Have a "Reasonable Basis" For Your Advertising Claims? By Jeff Greenbaum About two years ago, the Federal Trade Commission sued F&G International Group Holdings, an affiliate of the company, and their owner...
Sep 13, 2022 Can Marketers Rely on Supplier Certifications When Making "Made in USA" Claims? By Jeff Greenbaum The Federal Trade Commission's Enforcement Policy Statement on U.S. Origin Claims says that, in order for an advertiser to make an...
Jun 28, 2022 FTC Prevails in Action Over Energy-Saving Claims By Kate Patton Following its March 2022 order granting the Federal Trade Commission’s motion for summary judgment, the U.S. District Court for the...
Aug 10, 2021 Please Substantiate Responsibly: NAD Looks at “Up To” Claim for Hangover Supplement By Terri Seligman As part of NAD's initiative with the Council for Responsible Nutrition, CRN challenged More Labs' advertising for its Morning Recovery...
Jul 26, 2021 Homogenizing the Tuna, or When Does a Monadic Claim Intrinsically Denigrate A Competitor? By Terri Seligman NAD just issued a must-read Decision dealing with everything from sustainability claims, to implied health and safety claims, to the use...
Oct 07, 2020 NARB Affirms NAD's Recommendation in Teeth Aligner Case By Jordyn Milewski This summer, we wrote about NAD's decision in SmileDirectClub (as well as another case brought against the advertiser). In its June 2020...
Oct 07, 2020 Does "Repels Mosquitoes for Hours" Mean That You Won't Get Stung? By Jeff Greenbaum United Industries Corporation sells Cutter Natural Insect Repellent. The company promotes the product, which is DEET-free, as an insect...
Apr 17, 2020 FTC Tells Marketer to Stop Promoting Fake "Miracle" Cure With Phony Endorsements By Jeff Greenbaum The Federal Trade Commission announced that it entered into a settlement with Renaissance Health Publishing and its owner over...