12 Oct, 2021 When Can You Advertise a Product as "Non-Toxic"? By Jeff Greenbaum S.C. Johnson marketed a number of its Windex cleaning products as "non-toxic." Some consumers sued, alleging that the claim is...
09 Dec, 2020 NAD Announces Updated Filing Fees for 2021 By Jordyn Milewski It seems like everyone is eager for 2020 to be over already. But, NAD challengers may have a reason to hang onto the year-that-never-ends...
07 Oct, 2020 NARB Affirms NAD's Recommendation in Teeth Aligner Case By Jordyn Milewski This summer, we wrote about NAD's decision in SmileDirectClub (as well as another case brought against the advertiser). In its June 2020...
29 Aug, 2020 “Clinically Proven” Means “Clinically Meaningful” By Terri Seligman A new Decision from the National Advertising Review Board ("NARB") addresses the issue of what “clinically proven” means to consumers and...
03 May, 2020 FTC's April Closing Letters -- Responses to NAD/NARB Referrals and "Made in USA" By Jeff Greenbaum In April, the Federal Trade Commission responded to three referrals from the National Advertising Division, one referral from the...
03 Feb, 2020 FTC's January Closing Letters -- A Quick Recap By Jeff Greenbaum Here's a quick recap of the Federal Trade Commission's advertising-related closing letters from January. On January 3rd, the FTC closed...
28 Oct, 2019 Courts vs. NAD: Score 1 for NAD By Terri Seligman Back in April, I blogged about an NAD decision finding that Goya’s statement "La Pasta Favorita De Puerto Rico” did not constitute...
14 May, 2019 Competent and Reliable Scientific Evidence: What That Means In Practice at NARB By Terri Seligman A recent decision from the National Advertising Review Board (“NARB”), the self-regulatory body that hears appeals from NAD decisions,...
04 Sep, 2018 Not happy with your NAD Decision? It'll cost you. By Terri Seligman The Advertising Self-Regulatory Council announced today that it is raising the National Advertising Review Board ("NARB") filing fees...