When Can You Advertise a Product as "Non-Toxic"?
S.C. Johnson marketed a number of its Windex cleaning products as "non-toxic." Some consumers sued, alleging that the claim is...
S.C. Johnson marketed a number of its Windex cleaning products as "non-toxic." Some consumers sued, alleging that the claim is...
It seems like everyone is eager for 2020 to be over already. But, NAD challengers may have a reason to hang onto the year-that-never-ends...
This summer, we wrote about NAD's decision in SmileDirectClub (as well as another case brought against the advertiser). In its June 2020...
A new Decision from the National Advertising Review Board ("NARB") addresses the issue of what “clinically proven” means to consumers and...
In April, the Federal Trade Commission responded to three referrals from the National Advertising Division, one referral from the...
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