Is the “Ultimate Clean” Really the Best Clean? NAD Addresses Dishwasher Tablet Claims
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
As both consumers and advertising lawyers know, there are many ways that unscrupulous advertisers mislead their target audience: they...
Let’s say you’re shopping for a new credit card or perhaps a new skin care regime. You go online and do a search like “best travel...
When I blogged about claims that denigrate competitors just last week, little did I know that another relevant decision was about to be...
Two recent cases explore trash talk, more formally known in the ad law world as “denigration.” When it’s okay and when it falsely...
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