04 Oct, 2024 California AG Sues Exxon Mobile For Plastic Pollution and Misrepresenting Benefits of Recycling By Terri Seligman Describing its action as the “first-of-its-kind lawsuit seek[ing] to hold one of the largest petrochemical companies in the world...
27 Mar, 2024 CMA (finally!) resolves investigation into fashion retailers, issues open letter to fashion industry By Geraint Lloyd-Taylor Way back in July 2022, the CMA (Competition and Markets Authority) put fashion retailers under its very own spotlight by launching...
28 Nov, 2023 Is it time to chuck your recycling claim in the bin? And if so, what do you replace it with? By Brinsley Dresden As well as launching its new 5 year strategy today at its “Greenspeaking with Confidence” webinar, the Advertising Standards Authority...
06 Aug, 2023 Subway Series: Good Things in Small Packages? By Terri Seligman I entered the kitchen today to find my husband staring intently at his favorite snack food (while consuming the snack, of course). When I...
12 May, 2023 Greenwashing - EU might set bar even higher than UK By Geraint Lloyd-Taylor Over the past few years, the UK regulators concerned with combating ‘greenwashing’ - i.e., the Competition and Markets Authority (CMA)...
06 Jun, 2022 ASA issues progress report to mark UN's World Environment Day: but will the right balance be struck going forward? By Brinsley Dresden The UK's Advertising Standards Authority (ASA) has taken the opportunity of the United Nations' World Environment Day on Sunday 5th June...
28 Apr, 2022 When Can You Promote a Product as Being "Made With" Something? By Jeff Greenbaum Today, more than ever, it seems like consumers want products that are healthier for their bodies and better for the environment. As a...
08 Apr, 2022 Turning Its Attention to Green Claims, the FTC Targets Marketing of "Bamboo" Products By Jeff Greenbaum Late last year, the Federal Trade Commission said that it intended to begin a review of its Guides for the Use of Environmental Marketing...
30 Mar, 2022 Is "Reef Friendly" a Potentially Misleading Green Claim or is it Just Puffery? By Jeff Greenbaum Kroger, the supermarket chain, sells a store brand of sunscreen that is labeled as "reef friendly." A consumer sued Kroger, as well as...
23 Sep, 2021 **Breaking news** ASA makes announcement on green claims By Geraint Lloyd-Taylor Hot on the heels of the CMA's new Green Claims Code, the ASA today made an announcement about its own work in reviewing green claims in...
20 Sep, 2021 CMA gives businesses until the New Year to ensure their environmental claims are compliant By Geraint Lloyd-Taylor Brinsley Dresden The CMA today published its long-awaited “Green Claims Code”. Andrea Coscelli, Chief Executive of the CMA, said that “More people than...
06 May, 2021 Less Is More: Emissions Labeling in the Fashion Industry By Chibundu Okwuosa In April 2020, Allbirds announced that it would begin labeling each item it produced with its carbon footprint to promote carbon...
22 Apr, 2021 Earth Day 2021: Keeping it Real By Terri Seligman Happy Earth Day! Our President is meeting with world leaders to discuss climate change and has committed to halving the U.S.’s greenhouse...
29 Dec, 2020 Some Tips for 2021 From the Frankfurt Kurnit Advertising Group By Jeff Greenbaum As we finish up 2020, here are some tips from members of the Frankfurt Kurnit advertising group about some of the important issues that...
22 Dec, 2020 Commissioner Chopra Calls on FTC to Take Further Action Against "Greenwashing" By Jeff Greenbaum In a Statement issued in conjunction with the Federal Trade Commission's update of its Energy Labeling Rule, FTC Commissioner Rohit...
25 Aug, 2020 A Tree Grows in Your Laundry Detergent: NAD Examines "Plant-Based" Claims By Terri Seligman In a recent case, NAD examined claims made by P&G for its plant-based laundry detergent, Tide purclean, as challenged by competitor...