Nov 18, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
Nov 06, 2024 New York Court Dismisses NYAG's Green Marketing Lawsuit Against Pepsi, Saying it "Strains the Bounds of Credulity" By Jeff Greenbaum In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers...
Oct 02, 2024 Can You Promote a Category of Products as "Clean" if They Contain Harmful Ingredients? By Jeff Greenbaum In its stores and online, Target categorizes some of the products that its sells as “Target Clean.” According to Target, if a product is...
Aug 31, 2024 USDA Releases New Guidance on Animal-Raising and Environmental Claims By Jeff Greenbaum Last week, the U.S. Department of Agriculture announced that it just released updated guidance on making animal-raising and environmental...
May 16, 2024 You're Invited (in Cannes): "Breakfast Meet-Up on Sustainability & Advertising" By Jeff Greenbaum On June 18, 2024, the Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in...
Mar 31, 2024 Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
Mar 27, 2024 CMA (finally!) resolves investigation into fashion retailers, issues open letter to fashion industry By Geraint Lloyd-Taylor Way back in July 2022, the CMA (Competition and Markets Authority) put fashion retailers under its very own spotlight by launching...
Mar 03, 2024 NYAG Sues Meat Producer for Making False "Net Zero by 2040" Claims By Jeff Greenbaum New York Attorney General Letitia James announced that she sued JBS USA Food Company and and JBS USA Food Company Holdings for false...
Feb 11, 2024 Does a "Recyclable" Product Actually Have to be Accepted by Recycling Facilities? By Jeff Greenbaum Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
Feb 03, 2024 When Can You Promote a Product as Being "Free of" an Ingredient? By Jeff Greenbaum Can you promote the fact that your product is “free of” certain harmful ingredients if the ingredients you used instead are also not...
Jan 30, 2024 Is "Earth Friendly" a Claim or Non-Actionable Puffery? By Jeff Greenbaum Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as “non-toxic” and “earth friendly.” A consumer...
Jan 11, 2024 Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
May 26, 2023 Notebook from D.C. -- Some Thoughts About the FTC's Green Guides Workshop By Jeff Greenbaum Last last year, the Federal Trade Commission announced that it was seeking public comment on proposed revisions to its Guides for the Use...
May 03, 2023 FTC Releases Agenda for Green Guides Workshop By Jeff Greenbaum The Federal Trade Commission just released the agenda for its "Talking Trash at the FTC: Recyclable Claims and the Green Guides"...
Apr 15, 2023 UK Decision on "Sustainable Aviation" Has Important Lessons for All Advertisers Promoting Their Sustainability Efforts By Jeff Greenbaum Many companies around the world are making long-term commitments to reduce their impact on the environment and are taking concrete steps...
Feb 28, 2023 NAD Revisits Requirements for Aspirational Environmental Benefit Claims in Recent Case By Jordyn Milewski In a recent case evaluating aspirational environmental benefit claims, the Institute for Agriculture and Trade Policy (“IATP”) challenged...