Jul 28, 2024 Cameo Enters Into Multistate Settlement Over Endorsement Practices By Jeff Greenbaum Last week, New York Attorney General Letitia James announced a 30-state settlement with Cameo, the celebrity video app, resolving...
Jul 02, 2024 Can a Violation of State Consumer Protection Law be Based on a Failure to Comply with the FTC's Endorsement Guides? By Jeff Greenbaum As part of its marketing efforts for Blue Ice Vodka, 21st Century Spirits engages influencers to promote the product in social media. In...
Nov 18, 2023 FTC's New Warning Letters About Influencer Disclosures Include Important Guidance for Marketers By Jeff Greenbaum Last week, the Federal Trade Commission sent warning letters to two trade associations and a dozen influencers that the trade...
Aug 22, 2023 FTC's New Endorsement Guide FAQs Provide Answers to the Questions You've Been Asking (And to Questions You Didn't Know You Had) By Jeff Greenbaum Earlier this summer, the Federal Trade Commission released its updated "Guides Concerning the Use of Endorsements and Testimonials in...
Jun 30, 2023 FTC Releases Updated Endorsement Guides and Proposes New Rule on Fake Reviews By Jeff Greenbaum Yesterday, the Federal Trade Commission released its updated Guides Concerning the Use of Endorsements and Testimonials in Advertising. ...
May 19, 2022 FTC Presents and Seeks Public Comment on Proposed Updates to Endorsement Guides By Kate Patton During a virtual open meeting, the Federal Trade Commission unanimously approved a request for public comment on proposed amendments to...
May 12, 2022 FTC Says Proposed Revisions to the Endorsement Guides Will be Released Next Week By Jeff Greenbaum The Federal Trade Commission announced that, at an open meeting of the Commission next Thursday, the FTC staff will provide a...
Jun 15, 2021 FTC Settles With Expert Endorser Over False COVID-19 Treatment Claims By Jeff Greenbaum Last August, the Federal Trade Commission sued Golden Sunrise Neutraceutical and some of its officers, alleging that they falsely...