03 Apr, 2024 Are Candy Canes for Kids? By Jeff Greenbaum Do candy canes have special attractiveness to kids? That was the issue in a recent decision issued by the Distilled Spirits Council of...
28 Dec, 2023 What is "Advertising" Under the DISCUS Code? By Jeff Greenbaum Earlier this year, Whisky Magazine wrote an article about Woodford Reserve Master Distiller Elizabeth McCall, which included a photo of...
02 Jun, 2023 DISCUS Raises Adult Demographic Placement Standard to 73.8% By Jeff Greenbaum Last week, the Distilled Spirits Council of the United States announced that it revised its advertising and marketing codes to increase...
01 Jun, 2023 Does Drinking Spirits Directly From the Bottle Promote Irresponsible Consumption? By Jeff Greenbaum Sip Shine promotes its Sip Shine Moonshine on various social media channels. Recently, challenges to some of the company's posts were...
31 May, 2023 Is "Hit & Run" an Appropriate Name for a Rum? By Jeff Greenbaum Medco Atlantic is the importer of Hit & Run rum. The rum, imported from the Dominican Republic, is available in typically-shaped bottles...
06 Feb, 2023 DISCUS Says Fireball Whisky's "Adult Trick-or-Treat" Promotion Violates its Guidelines That Prohibit Advertising Appealing to Children By Jeff Greenbaum For Halloween, the Sazerac Company launched a Halloween-themed promotion which entailed selling "adult trick-or-treat" bags filled with...
25 Oct, 2022 DISCUS Calls Out Skrewball Whiskey for Multiple Violations of its Advertising Code By Jeff Greenbaum Skrewball Spirits promotes its Skrewball brand of peanut butter whiskey through various social media channels. Recently, the Distilled...
19 Apr, 2022 DISCUS Tells Kendall Jenner's 818 Tequila to Pull Social Post Promoting Irresponsible Drinking By Jeff Greenbaum According to the Code of Responsible Practices of the Distilled Spirits Council of the United States, marketers of distilled spirits...
04 Mar, 2021 DISCUS Says New Guidance for Ad Placements on Apps is Coming By Jeff Greenbaum In a recent decision, the Code Review Board of the Distilled Spirits Council of the United States said that it planned to make changes to...
13 Oct, 2020 Sharing Youth-Oriented Social Post Violates DISCUS Guidelines By Jeff Greenbaum To celebrate National Tequila Day, the music group SZNS posted a video on Instagram of the group playing "spin the bottle" with a bottle...
26 Aug, 2020 Planning to Show a Toddler in Your Distilled Spirits Advertising? By Jeff Greenbaum As part of a Father's Day promotion, Kings County Distillery ran a sponsored post on Facebook promoting a "Father's Day Whisky Pack." ...
21 May, 2020 Planning to Show a Pool Party in Your Alcohol Advertising? By Jeff Greenbaum SLRRRP makes alcohol-infused gelatin shots. You can buy them in packages of twenty, which include a mixture of shot flavors, including...
20 May, 2020 DISCUS Tells Aviation Gin to Pull Video Showing Excessive and Irresponsible Drinking By Jeff Greenbaum The Distilled Spirits Council of the United States recently told Aviation Gin to pull one of its promotional videos because the video...
02 Oct, 2018 DISCUS Gives Emodka Vodka a Thumbs Down By Jeff Greenbaum The Distilled Spirits Council ("DISCUS"), the trade association that represents producers and marketers of distilled spirits in the...