Advertising Law Updates

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2 results for: clinically proven

4/11/2025 11:57:44 AM

Court Dismisses Suit Over "Clinically Proven 72-Hour Odor Protection" Claim

By Jeff Greenbaum

Zenlen, Inc. sells a variety of Native brand personal care products, such as shampoo, body wash, and deodorant. A consumer sued the...

8/29/2020 9:04:48 PM

By Terri Seligman

A new Decision from the National Advertising Review Board ("NARB") addresses the issue of what “clinically proven” means to consumers and...