Using #BrandAmbassador As Your Influencer Disclosure?
Last week, the U.K.'s Advertising Standards Authority issued a decision saying that using the hashtag disclosure #BrandAmbassador did not...
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Senator Blumenthal Calls for FTC Investigation of Detox Teas Promoted on Social Media
Last week, United States Senator Richard Blumenthal wrote to the Federal Trade Commission, asking the agency to investigate the...
Influencer Marketing Council Releases "Fraud Best Practices and Guidelines"
In order to help marketers ensure that they are getting what they pay for when they engage influencers, the Influencer Marketing Council...
Philip Morris Suspends Influencer Marketing After Questions Are Raised About the Ages of its Influencers
Reuters reported that Philip Morris had decided to stop a worldwide social media advertising campaign promoting its ISOS device after...
European Advertising Standards Alliance Releases Guidelines on Influencer Marketing
Last week, the European Advertising Standards Alliance ("EASA") released its "Best Practice Recommendation on Influencer Marketing."
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