26 Jan, 2018 IAB Publishes Influencer Guide By Hannah Taylor Like brands, publishers are now also employing influencer marketing as a tool to reach consumers in new ways. The social media, native...
13 Jan, 2018 IAB Tech Lab Issues Draft Guidance Defining Advertising Terms By Jeff Greenbaum The IAB's Tech Lab recently issued draft guidance, called "Open Data 1.0," which provides proposed definitions for terms used in...
08 Jan, 2018 IAB & 4As Release Video Addendum By Jeff Greenbaum On January 4th, the Interactive Advertising Bureau ("IAB") and the American Association of Advertising Agencies ("4As") released for...