January 8, 2018 | less than a minute read

IAB & 4As Release Video Addendum

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Jeff Greenbaum

Managing Partner

Get in touch

Jeff Greenbaum

Managing Partner

On January 4th, the Interactive Advertising Bureau ("IAB") and the American Association of Advertising Agencies ("4As") released for public comment a draft of the "Standard Addendum for Digital Video Advertising in TV Long Form Video." This addendum, once finalized, is intended to amend the standard internet advertising terms (v.3.0), which was last modified in 2009.

The IAB and the 4As are accepting feedback on the proposed terms until Monday, February 5th.

By providing clear, shared terms for ad tag and materials preparation, testing, and notification, we expect that the addendum will help facilitate smoother delivery of video ads

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