27 Sep, 2021 The Difficulty of Substantiating Social Responsibility Claims By Terri Seligman In preparation for my upcoming talk about social responsibility advertising at NAD’s 2021 National Conference, I’ve been watching...
07 Apr, 2021 Can Special Interest Groups Sue for False Advertising in New York? By Jeff Greenbaum Voters for Animal Rights, which is an organization dedicated to advancing the interests of citizens who support animal protection, sued...
26 Feb, 2021 Planning to Advertise Your Product as "Humane"? By Jeff Greenbaum As consumers express increasing interest in buying products from companies that share their values, we're continuing to see companies...