10 May, 2024 When Great Promotion Ideas Go Wrong: The Aftermath By Terri Seligman Last August, my colleague Kelly O’Donnell blogged about a promotion that went terribly awry. Twitch streamer Kai Cenat had announced to...
15 Apr, 2020 Not-On-The-Subway Series: Marketing During A Crisis By Terri Seligman As readers of this blog know, I occasionally like to riff on the ads that I see on the New York City subways. (You can find some of my...