05 Apr, 2022 WFA Issues Environmental Principles, Cautioning Marketers about the Use of "Sustainable," "Carbon Neutral," and Other Claims By Jeff Greenbaum The World Federation of Advertisers recently issued Global Guidance on Environmental Claims, which sets forth six key principles that the...
13 Aug, 2020 ICAS and EASA Release Report on Advertising Self-Regulation During COVID-19 By Jeff Greenbaum The International Council for Advertising Self-Regulation and the European Advertising Standards Alliance just published a joint report,...
28 May, 2019 What are the Top 5 Issues Faced by Advertising Self-Regulation? By Jeff Greenbaum Gail Schimmel, the head of South Africa's advertising self-regulatory body, the Advertising Regulatory Board, recently wrote an article...
18 Dec, 2018 European Advertising Standards Alliance Releases Guidelines on Influencer Marketing By Jeff Greenbaum Last week, the European Advertising Standards Alliance ("EASA") released its "Best Practice Recommendation on Influencer Marketing." ...