25 Nov, 2024 FTC Settles With H&R Block Over "Free" Claims By Jeff Greenbaum Earlier this month, the Federal Trade Commission entered into a settlement with tax preparation company H&R Block, resolving allegations...
09 Apr, 2024 Can a Disclaimer Effectively Modify a "Made in USA" Claim? By Jeff Greenbaum Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that included...
27 Mar, 2024 Can a Disclaimer Explain What You Mean by "Flushable"? By Jeff Greenbaum Stop & Shop sells wipes that it advertises as “flushable.” The issue with flushable wipes is that they're just not always flushable,...
25 Feb, 2024 Are Disclosures on the Back of Packaging Effective? By Jeff Greenbaum If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...
27 Sep, 2023 Planning to Advertise That You're "Fair Trade Certified"? By Jeff Greenbaum Chobani sells yogurt that is "Fair Trade Certified" -- and the front of the product packaging prominently displays the Fair Trade logo. ...
27 Jun, 2023 FTC Settles With Marketer Over Qualified "Made in USA" Claim By Jeff Greenbaum The Federal Trade Commission's Enforcement Policy Statement on U.S. Origin Claims says that, in order to make an unqualified "made in...
20 Apr, 2023 If You Engage in False Advertising, Will the FTC Require You to Notify Your Customers? By Jeff Greenbaum Earlier this week, the Federal Trade Commission announced that it reached a settlement with motocross and ATV parts make Cycra and its...
28 Mar, 2023 Does a Brand Name Communicate Where the Product was Made? By Jeff Greenbaum Cosmetics company L'Oreal sells products, such as shampoo, hairspray, and mascara, under the "L'Oreal Paris" brand name. Does the brand...
04 Feb, 2023 How Do Consumers Interpret "Reef Friendly" Claims? By Jeff Greenbaum How do consumers interpret "reef friendly" claims when they appear on sunscreen packaging? This issue has been coming up a fair amount...
21 Oct, 2022 Does "Italy's #1 Brand of Pasta" Mean That the Pasta was Made in Italy? By Jeff Greenbaum The packaging of certain Barilla pastas states that the product is "Italy's #1 Brand of Pasta." Is this just a statement about Barilla's...
28 Apr, 2022 When Can You Promote a Product as Being "Made With" Something? By Jeff Greenbaum Today, more than ever, it seems like consumers want products that are healthier for their bodies and better for the environment. As a...
23 Apr, 2022 FTC Gets $3M Settlement Over False Money-Making Claims By Jeff Greenbaum The Federal Trade Commission announced that it reached a $3 million settlement with Warrior Trading, a company that sells day trading...
30 Jan, 2022 FTC Issues Order Banning Marketing Agency From Working in the Auto Industry By Jeff Greenbaum The Federal Trade Commission announced that it issued an order banning marketing agency Traffic Jam Events and its owner from working in...
05 Nov, 2021 Does "All Butter" Mean That the Product Doesn't Contain Any Butter Substitutes? By Jeff Greenbaum I've always loved Entenmann's products. The Rich Frosted Donuts, the Crumb Coffee Cake, and my all-time favorite, the Raspberry Danish...
19 Oct, 2021 How Do You Evaluate Claims on Packaging? By Jeff Greenbaum GSK Consumer Health Holdings markets a ChapStick lip balm that it calls "2 in 1 lipcare." This claim is a reference to the fact that the...
05 Aug, 2021 Planning to Promote That Your Products Were Made Using Better Farming Practices? By Jeff Greenbaum Champion Petfoods markets its Acana brand of pet food with a variety of statements promoting the better ways that its ingredients are...