9/18/2026 5:32:22 PM BBB National Programs Releases Results of Green Claims Study By Jeff Greenbaum Earlier this week, BBB National Programs released the results of a research study it commissioned, which looked into how consumers...
4/12/2025 11:31:54 AM How Quickly Must An Advertiser Change Its Product Packaging When it Loses At NAD? By Terri Seligman It’s one of the most vexing questions I get as an NAD practitioner. Vexing because there’s no hard and fast rule stated in NAD...