26 Jun, 2023 ASA announces stricter interpretation of green claims, with greater emphasis on social responsibility. By Brinsley Dresden Geraint Lloyd-Taylor On Friday 23rd June the UK’s Advertising Standards Authority issued an updated version of their guidance on misleading environmental...
15 Apr, 2023 UK Decision on "Sustainable Aviation" Has Important Lessons for All Advertisers Promoting Their Sustainability Efforts By Jeff Greenbaum Many companies around the world are making long-term commitments to reduce their impact on the environment and are taking concrete steps...
07 Apr, 2023 Advertising Sex Toys Near Train Stations? By Jeff Greenbaum Lovehoney -- which calls itself "the global leader in sexual happiness" -- recently ran an outdoor billboard in London, near a train...
24 Jan, 2022 Can Advertisers Claim That a Bottle is Made of Recycled Material if the Cap Is Not? It Depends on Who You Ask . . . By Jeff Greenbaum A recent decision from the Advertising Standards Authority in the United Kingdom held that a "100% recycled" claim that appeared in...
27 Sep, 2021 Train operator derailed by the ASA for failing to award competition prize By Alex Meloy Train operators often get a bad press for cancelling their train services - not their competitions. So Abellio East Midlands Ltd, which...
29 Jan, 2021 40% of websites are "greenwashing", according to global website sweep By Alex Meloy A global sweep of over 500 websites has found that as many as 40% of them appear to be making misleading environmental claims that are...
20 Oct, 2020 Liar Liar, Mobile Game Ads Under Fire -- ASA Bans Misleading Ads for Mobile Games By Jennifer Batista The Advertising Standards Authority (the “ASA”), the UK's independent advertising regulator, banned two misleading ads for the Homescapes...
23 Sep, 2020 UK's Advertising Standards Authority Tells Auto Marketer to Pull "Black Cars Matter" Ad By Jeff Greenbaum The UK's Advertising Standards Authority told car leasing company LINGsCars to take down an advertisement on Facebook promoting the new...
11 Mar, 2020 UK ASA Bans Coronavirus-Related Ad for Causing "Serious and Widespread Offense" By Jeff Greenbaum The UK's Advertising Standards Authority just banned a print ad for Vic Smith Beds, which references the coronavirus health crisis, on...
22 Oct, 2019 Urgent feedback needed for ASA review of competitor complaints procedures By Brinsley Dresden We recently received a letter from the ASA asking for feedback about their competitor complaints procedure. We are planning to make our...
04 Sep, 2019 Has PETA pulled the wool over the eyes of the ASA? By Brinsley Dresden This morning the ASA has published its decision to uphold 10 complaints about an ad published on the side of a bus by People for the...
14 Dec, 2018 UK Advertising Codes to Ban Gender Stereotypes By Jeff Greenbaum The UK's Committees of Advertising Practice ("CAP") announced that it has revised its Advertising Codes to ban the use of gender...
05 Mar, 2018 U.K.'s ASA Bans Ad Objectifying Women By Dorian Thomas The U.K.'s Advertising Standards Authority recently banned a Tunnock's Tea Cake ad for objectifying women. The ad depicts the bare leg...
02 Mar, 2018 What does the ASA's Top 10 of 2017 say about the ASA and the British public? By Brinsley Dresden Yet again this year, the 10 ads that garnered the most complaints to the ASA had some interesting shared features. Most of them...
02 Mar, 2018 ASA Issues Guidance on Native Advertising By Terri Seligman New Zealand's Advertising Standards Authority ("ASA") has issued a Guidance Note to help advertisers, agencies, the media, influencers...
24 Feb, 2018 New Zealand Advertising Standards Authority Says "No" to Santa By Dorian Thomas Healthy Auckland Together challenged an ad featuring a vintage style Santa Claus riding in a car holding two bottles of Coca-Cola (one...