21 Jan, 2020 Permissions System for Rule 40 Open for Olympic Participants and Brands By Christopher Chase The United States Olympic and Paralympic Committee ("USOPC"), which now permits personal sponsor advertising featuring Olympic...
08 Oct, 2019 Olympic Athlete Marketing: Easing Up On Rule 40, But With Strings Attached By Christopher Chase Following the IOC's relaxation of the restrictions placed on Olympic participants during the Olympic Games period pursuant to Bylaw 40.3...
02 Jul, 2019 And the gold goes to...the amendment to Rule 40! By Christopher Chase In a significant move last week, the International Olympic Committee amended the controversial Bylaw 3 to Rule 40 of the Olympic Charter...
08 Feb, 2018 Olympic-Related Marketing by Non-Sponsors By Christopher Chase The 2018 Winter Olympics in Pyeongchang, South Korea are about to begin. For sponsors of the International Olympic Committee ("IOC"),...