11/25/2019 5:32:38 PM Does A Performance Claim Only Have To Be Truthful in Normal Circumstances? By Terri Seligman A case about the marketing of flushable cat litter may seem a little niche (especially to a dog person like myself) but this case caught...
5/23/2019 12:00:00 AM Claims Testing Must Be Consumer-Relevant and Depiction Must Match The Support By Terri Seligman A recent decision from NAD highlights the importance of ensuring that there is a good fit between the advertiser's claims, its...