25 Nov, 2019 Does A Performance Claim Only Have To Be Truthful in Normal Circumstances? By Terri Seligman A case about the marketing of flushable cat litter may seem a little niche (especially to a dog person like myself) but this case caught...
23 May, 2019 Claims Testing Must Be Consumer-Relevant and Depiction Must Match The Support By Terri Seligman A recent decision from NAD highlights the importance of ensuring that there is a good fit between the advertiser's claims, its...