Frankfurt Kurnit Klein & Selz

It is rare for the National Advertising Division (NAD) to review strikethrough pricing, but its recent decision in Renpho US (Renpho Elis...

Two recent NAD Decisions provide some insights into NAD’s view of its own jurisdiction and its tools for addressing recalcitrant...

Guideline provides 401(k) programs to small and medium sized businesses.  Recently, Guideline advertised that – for users of the Gusto...

A recent NAD case (Report #7841) addressed this very issue but since the advertiser voluntarily pulled the ads in question, NAD did not...

Three recent NAD cases provide good reminders about some issues and claims that advertising lawyers regularly address. #1 claims  In this...

It’s one of the most vexing questions I get as an NAD practitioner.  Vexing because there’s no hard and fast rule stated in NAD...

In yet another Decision from NAD addressing influencer disclosures, demonstrating the self-regulatory body’s ongoing concern with the...

BBB National Programs today announced a collaboration between its National Advertising Division and Google to allow for direct reporting...

Last month, the National Advertising Division released a decision surrounding claims made by advertiser GuruNanda LLC for its oral care...

First of all, why does it matter?  It matters because if a company’s materials are considered “advertising” – as opposed to, say,...

This recent(ish) NAD Decision in a Fast Track SWIFT case raises some interesting issues indeed.  Upon challenge by the advertiser’s...

Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...

As both consumers and advertising lawyers know, there are many ways that unscrupulous advertisers mislead their target audience: they...

Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.”  Almost all of advertising that included...

Let’s say you’re shopping for a new credit card or perhaps a new skin care regime.  You go online and do a search like “best travel...

A new year means new laws, rules and regulations.  Advertising and consumer protection laws are no exception.  We already posted about...