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Three recent NAD cases provide good reminders about some issues and claims that advertising lawyers regularly address. #1 claims In this...
Advertising Law Updates
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It’s one of the most vexing questions I get as an NAD practitioner. Vexing because there’s no hard and fast rule stated in NAD...
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In yet another Decision from NAD addressing influencer disclosures, demonstrating the self-regulatory body’s ongoing concern with the...
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BBB National Programs today announced a collaboration between its National Advertising Division and Google to allow for direct reporting...
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Last month, the National Advertising Division released a decision surrounding claims made by advertiser GuruNanda LLC for its oral care...
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First of all, why does it matter? It matters because if a company’s materials are considered “advertising” – as opposed to, say,...
This recent(ish) NAD Decision in a Fast Track SWIFT case raises some interesting issues indeed. Upon challenge by the advertiser’s...
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
As both consumers and advertising lawyers know, there are many ways that unscrupulous advertisers mislead their target audience: they...
Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that included...
Let’s say you’re shopping for a new credit card or perhaps a new skin care regime. You go online and do a search like “best travel...
A new year means new laws, rules and regulations. Advertising and consumer protection laws are no exception. We already posted about...
When I blogged about claims that denigrate competitors just last week, little did I know that another relevant decision was about to be...
Two recent cases explore trash talk, more formally known in the ad law world as “denigration.” When it’s okay and when it falsely...
AT&T brought an advertising challenge against Verizon at the National Advertising Division, challenging a claim by Verizon that, “Verizon...
The National Advertising Division announced that it has expanded its Fast-Track SWIFT process, an expedited path for single-issue...
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