Is the “Ultimate Clean” Really the Best Clean? NAD Addresses Dishwasher Tablet Claims
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
As both consumers and advertising lawyers know, there are many ways that unscrupulous advertisers mislead their target audience: they...
Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that...
Let’s say you’re shopping for a new credit card or perhaps a new skin care regime. You go online and do a search like “best travel...
A new year means new laws, rules and regulations. Advertising and consumer protection laws are no exception. We already...
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