13 Oct, 2024 What Is An Advertiser’s Responsibility For the Rankings and Ratings It Receives? By Terri Seligman This recent(ish) NAD Decision in a Fast Track SWIFT case raises some interesting issues indeed. Upon challenge by the advertiser’s...
07 Jun, 2024 Is the “Ultimate Clean” Really the Best Clean? NAD Addresses Dishwasher Tablet Claims By Ariel Radow Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
24 May, 2024 NAD Refers Crisis Pregnancy Center to Attorney General and Social Media Platforms By Terri Seligman As both consumers and advertising lawyers know, there are many ways that unscrupulous advertisers mislead their target audience: they...
09 Apr, 2024 Can a Disclaimer Effectively Modify a "Made in USA" Claim? By Jeff Greenbaum Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that included...
08 Mar, 2024 Product Review Sites: Abusive and Misleading? By Terri Seligman Let’s say you’re shopping for a new credit card or perhaps a new skin care regime. You go online and do a search like “best travel...
02 Jan, 2024 New CA Law Targets Gender Stereotyping in Toy Retailing By Terri Seligman A new year means new laws, rules and regulations. Advertising and consumer protection laws are no exception. We already posted about...
05 Dec, 2023 Trash Talk: Part 2 By Terri Seligman When I blogged about claims that denigrate competitors just last week, little did I know that another relevant decision was about to be...
01 Dec, 2023 Trash Talking Your Competitors: How Far Can You Go? By Terri Seligman Two recent cases explore trash talk, more formally known in the ad law world as “denigration.” When it’s okay and when it falsely...
03 May, 2023 NAD Says Verizon’s “Number One” Claim Communicates Message About Choice, Not Superiority By Ariel Radow AT&T brought an advertising challenge against Verizon at the National Advertising Division, challenging a claim by Verizon that, “Verizon...
19 Apr, 2023 NAD Expands SWIFT Process to Accept Implied Claim Challenges By Kate Patton The National Advertising Division announced that it has expanded its Fast-Track SWIFT process, an expedited path for single-issue...
07 Apr, 2023 Advertising Sex Toys Near Train Stations? By Jeff Greenbaum Lovehoney -- which calls itself "the global leader in sexual happiness" -- recently ran an outdoor billboard in London, near a train...
03 Mar, 2023 Another Dark Patterns Case at NAD By Terri Seligman NAD doesn’t often address pricing issues so when it does, I pay close attention. A recent case is especially interesting because it’s...
25 Feb, 2023 NAD Weighs In On Poultry Product Certification and Animal Welfare Claims By Kate Patton A recent Decision from the National Advertising Division offers important insight into its evaluation of claims related to certification,...
03 Feb, 2023 Are Your Yoga Pants -- I Mean, Diapers -- Biodegradable? By Jordyn Milewski NAD was faced with that very question in a recent NAD challenge brought by Kimberly-Clark against competitor Dyper. In the case,...
29 Jan, 2023 Your Audience Matters By Terri Seligman A recent Decision from NAD serves as an excellent reminder that, in advertising law, it’s not just important what you say, but to whom...
24 Jan, 2023 You're Invited! IAA Fireside Chat with BBB National Programs' Mary K. Engle By Jeff Greenbaum The International Advertising Association is sponsoring a virtual fireside chat on "Global Advertising and Policy Issues" with Mary K....