12 Aug, 2024 You're Invited: "Environmental Claims and the Law: Navigating a Rapidly Shifting Landscape" By Jeff Greenbaum As part of Climate Week NYC, Frankfurt Kurnit will be hosting a program, “Environmental Marketing Claims and the Law: Navigating a...
26 Apr, 2024 Save the Date: GALA in Cannes By Jeff Greenbaum The Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in Cannes on June 18, 2024....
31 Mar, 2024 Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
11 Feb, 2024 Does a "Recyclable" Product Actually Have to be Accepted by Recycling Facilities? By Jeff Greenbaum Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
15 Aug, 2023 SoCalGas Settles With California Attorney General Over "Renewable" Claims By Jeff Greenbaum California Attorney General Rob Bonta announced that he entered into a settlement with Southern California Gas Company, resolving...
03 Aug, 2023 Can You Promote a Product as "Compostable" When There Are Significant Limitations on How it Can be Composted? By Jeff Greenbaum Dog products company Earth Rated sells "Earth Rated Poop Bags" that were promoted as "certified compostable." The idea here is that you...
06 Jun, 2023 You're Invited: "New Developments in Environmental Marketing Regulation -- Americas" By Jeff Greenbaum On Wednesday, June 28th at 9:00 a.m. EDT, the International Advertising Association will be hosting a webinar, "New Developments in...
31 May, 2023 You're Invited: "Hot Topics in Global Environmental Marketing" Webinar By Jeff Greenbaum On July 13th, the Practicing Law Institute will be hosting a webinar, "Hot Topics in Global Environmental Marketing." The webinar, which...
26 May, 2023 Notebook from D.C. -- Some Thoughts About the FTC's Green Guides Workshop By Jeff Greenbaum Last last year, the Federal Trade Commission announced that it was seeking public comment on proposed revisions to its Guides for the Use...
19 May, 2023 H&M's "More Sustainable" Claim is Not Misleading, Court Says By Jeff Greenbaum H&M sells a line of "conscious choice" clothing, which are clothes that are "created with a little extra consideration for the planet." ...
03 May, 2023 FTC Releases Agenda for Green Guides Workshop By Jeff Greenbaum The Federal Trade Commission just released the agenda for its "Talking Trash at the FTC: Recyclable Claims and the Green Guides"...
20 Apr, 2023 You're Invited: "New Developments in Environmental Marketing Regulation -- Europe" (Rescheduled!) By Jeff Greenbaum The International Advertising Association is sponsoring a webinar, "New Developments in Environmental Marketing Regulation -- Europe,"...
15 Apr, 2023 UK Decision on "Sustainable Aviation" Has Important Lessons for All Advertisers Promoting Their Sustainability Efforts By Jeff Greenbaum Many companies around the world are making long-term commitments to reduce their impact on the environment and are taking concrete steps...
01 Mar, 2023 FTC to Host Workshop on "Recyclable" Claims By Jeff Greenbaum The Federal Trade Commission just announced that, as part of its review of the Green Guides, it plans to host a workshop on "recyclable"...
03 Feb, 2023 Are Your Yoga Pants -- I Mean, Diapers -- Biodegradable? By Jordyn Milewski NAD was faced with that very question in a recent NAD challenge brought by Kimberly-Clark against competitor Dyper. In the case,...
31 Jan, 2023 FTC Extends Public Comment Period for Green Guides Review By Jeff Greenbaum In mid-December, the Federal Trade Commission announced that it is seeking public comment on proposed revisions to its "Guides for the...