05 Dec, 2023 Trash Talk: Part 2 By Terri Seligman When I blogged about claims that denigrate competitors just last week, little did I know that another relevant decision was about to be...
01 Dec, 2023 Trash Talking Your Competitors: How Far Can You Go? By Terri Seligman Two recent cases explore trash talk, more formally known in the ad law world as “denigration.” When it’s okay and when it falsely...
09 Nov, 2022 Demonstrations and Humor in Comparative Advertising: NAD Weighs In By Terri Seligman A recent decision from NAD, though not breaking new ground or dealing with sexy new product categories, provides some solid guidance on...
26 Jul, 2021 Homogenizing the Tuna, or When Does a Monadic Claim Intrinsically Denigrate A Competitor? By Terri Seligman NAD just issued a must-read Decision dealing with everything from sustainability claims, to implied health and safety claims, to the use...
30 May, 2020 Fresh, Fresh, Very Fresh By Terri Seligman No sooner did I publish my last blog post about consumer relevance, then I saw a new Decision from NAD addressing many of the same types...
11 Feb, 2020 Subway Series: Disparaging Unnamed Competitors By Terri Seligman Providing fodder for my inquisitive ad law brain is a new campaign blanketing NYC subway cars. I don’t like to call out specific...
20 Nov, 2018 Sports Drink Ads Sent to FTC By Terri Seligman There’s a long tradition of upstart brands taking on established brands in their advertising: it’s a way of getting attention and of...