The Electronic Retailing Self-Regulation Program is holding is annual summit on May 23, 2018 from 1:00 p.m. to 5:30 p.m., in Washington, D.C.  

Featured speakers include Lee Peeler (President and CEO, Advertising Self-Regulatory Council), Peter Marinello (Director, Electronic Retailing Self-Regulation Program), and Lois C. Greisman (Associate Director, Division of Marketing Practices, Federal Trade Commission).  

Topics to be covered include "Trending Topics in Direct Response Advertising," "Better Business Bureau in Focus:  How Businesses and the BBB Can Work Together," and "Lavish Lifestyles:  How the FTC and Self-Regulators Evaluate Earnings Claims."  I will be speaking on the "Direct Response" panel.  Hope to see you there!