About Me

Rachel Santori, formerly Rachel Kronman, is counsel to the Intellectual Property and Trademark & Brand Management Groups at Frankfurt Kurnit. She represents clients at all levels in a wide variety of industries including fashion, music, film, television, literature, advertising, hospitality, design, entertainment, sports, and transportation among others.

Ms. Kronman has special expertise in brand-building and brand protection. She is experienced in all aspects of domestic and international trademark law, including directing trademark portfolio programs, counseling clients on the selection and clearance of marks, trademark prosecution in the USPTO and abroad, and opposition and cancellation proceedings before the TTAB and in foreign tribunals. Ms. Kronman works with clients to create unique brands and brand protection and enforcement policies. She handles preliminary and full trademark clearance, drafting and negotiating license, settlement, and coexistence agreements, and enforcing and protecting trademark and trade dress rights. Ms. Kronman regularly advises on a wide range of trademark matters including licensing, proper trademark use and notice, brand and trademark expansion strategy, joint trademark ownership, brand guidelines, strategies to exploit intellectual property rights, trademark use in social media, and website, search engine, and domain name issues. Ms. Kronman also has expertise in publicity rights, celebrity branding, promotional and advertising issues, copyright, trade dress, search engine management and intellectual property related due diligence.

Prior to joining Frankfurt Kurnit, Ms. Kronman was an associate with Wilson Elser Moskowitz Edelman & Dicker in the Intellectual Property practice group, and was also affiliated with Beigelman, Feiner & Feldman, PC and Lincoln Center for the Performing Arts.

She is a member of the New York City Bar (Trademarks and Unfair Competition Committee), INTA (selected for the Brands and Innovation Committee), the New York State Bar, and the Copyright Society. Ms. Kronman is admitted to practice in New York state courts and federal courts in the Southern and Eastern Districts of New York.