17 Jan, 2022 Digital Advertising: Five Things to Expect in 2022 By Rayna Lopyan 1. Renewed focus on transparency in programmatic media buying The Association of National Advertisers (ANA) commissioned a new in-depth...
03 Dec, 2018 ICAS Releases Overview of Transparency Standards By Jeff Greenbaum wWith global spending on influencer marketing expected to increase by 65% over the next year, the International Council for Ad...
17 Jan, 2018 France Continues to Focus on Transparency Issues By Jeff Greenbaum Following last year's updated self-regulatory guidance in France that says that influencers must disclose their connection to advertisers...