Is the “Ultimate Clean” Really the Best Clean? NAD Addresses Dishwasher Tablet Claims
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
Does a word like “ultimate” used in advertising convey a message of superiority? When it came to claims made by Reckitt Benckiser for its...
I often think that figuring out the courts’ and NAD’s position on whether a particular statement is puffery or a claim is almost a...
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