20 Mar, 2023 IAB Announces Joint Task Force to Revise Standard Digital Media Buy Terms By Rayna Lopyan After more than ten years, the Standard Terms & Conditions for Internet Advertising used by most participants in the advertising industry...
08 Sep, 2020 Lessons in Media Buying for a Post-Covid World: Super Bowl Edition By Rayna Lopyan In May, I wrote a blog post entitled, “Lessons in Media Buying for a Post-Covid World,” which encouraged advertisers to negotiate for...
15 Jun, 2020 The Devil is in the Data: ANA Releases “Data Sources for Media: A Buyer’s Guide” By Rayna Lopyan Media buying is a data-driven business these days, with data being used in all aspects of the media buying process -- everything from...
27 May, 2020 Lessons in Media Buying for a Post-Covid World By Rayna Lopyan Like everyone these days, advertisers and their agencies are feeling the effects of the current pandemic, and the impact on their...
05 Oct, 2019 Disney Bans Netflix Advertising on Most of Its Networks By Jeff Greenbaum According to media reports, Disney has said that it will no longer allow Netflix to advertise on most of its networks, including ABC and...