After more than ten years, the Standard Terms & Conditions for Internet Advertising used by most participants in the advertising...
In May, I wrote a blog post entitled, “Lessons in Media Buying for a Post-Covid World,” which encouraged advertisers to negotiate for...
Media buying is a data-driven business these days, with data being used in all aspects of the media buying process -- everything from...
Like everyone these days, advertisers and their agencies are feeling the effects of the current pandemic, and the impact on their...
According to media reports, Disney has said that it will no longer allow Netflix to advertise on most of its networks, including ABC and...
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