05 Nov, 2019 FTC to Influencers: Don’t Lie. Be Transparent. Keep It Simple. By Terri Seligman Just in case the Endorsement Guides, the FAQs, and the enforcement actions weren’t enough to educate your social media influencers in...
17 Oct, 2019 Biased Endorsements (And Unsubstantiated Health Claims) Get FTC's Attention, Again By Terri Seligman As I blogged about earlier this week, the FTC really doesn’t like it when marketers’ unsubstantiated health claims can result in people...
19 Jun, 2019 Even Yoginis Must Comply with the Endorsement Guides By Terri Seligman In a new decision about influencer advertising, the Electronic Retailing Self-Regulation Program (ERSP) has recommended that Alo Yoga...
25 Mar, 2019 Law School Exam Part 5: Am I An Influencer? By Terri Seligman It’s my youngest daughter’s last high school spring break and we’re celebrating with a family trip to Sicily. (Molto bene!) I used a...