2/20/2025 3:28:42 PM Court Dismisses Consumer Lawsuit Over Lululemon's "Be Planet" Campaign By Jeff Greenbaum In 2020, “athleisure” fashion brand Lululemon launched its “Be Planet” marketing campaign. As part of the campaign, Lululemon made a...
1/10/2025 7:09:30 PM You're Invited: IAA's "Global Advertising Law Developments: Year in Review" By Jeff Greenbaum On Wednesday, January 29th, 2025, the International Advertising Association will be hosting a webinar, “Global Advertising Law...
12/2/2024 4:20:07 PM It's (Been?) Time: Your VCMDA Compliance Reminder! By Jordyn Milewski As 2024 winds down, advertisers are sure to be thinking about their “to-do” lists for 2025. On that list (if you have not checked it off...
8/14/2024 12:05:26 PM Can You Show Birds Roaming Free When They're Only Raised Indoors? By Jeff Greenbaum Perdue markets “Fresh Line” chicken and turkey products. Although these chickens and turkeys were apparently raised indoors, the product...
8/12/2024 12:06:31 AM You're Invited: "Environmental Claims and the Law: Navigating a Rapidly Shifting Landscape" By Jeff Greenbaum As part of Climate Week NYC, Frankfurt Kurnit will be hosting a program, “Environmental Marketing Claims and the Law: Navigating a...
6/26/2024 12:13:44 PM You're Invited: IAA Fireside Chat with the Institute for Advertising Ethics By Jeff Greenbaum On July 9, 2023, the International Advertising Association will be hosting a virtual fireside chat with Andrew Susman, the President of...
6/24/2024 11:24:59 PM You're Invited: "Instigating a Race to the Top: Greenwash Prevention" By Jeff Greenbaum On June 26th, the Institute for Advertising Ethics will be hosting a “Boardroom Ethics Briefing” entitled “Instigating a Race to the Top:...
5/28/2024 1:39:49 PM Biden Administration Releases Voluntary Guidelines on Carbon Offsets By Jeff Greenbaum In order to advance the responsible development of voluntary carbon markets, and to help ensure that these markets drive ambitious and...
5/2/2024 12:48:56 AM European Commission Starts Action Against Twenty Airlines, Alleging Greenwashing By Jeff Greenbaum The European Commission announced that it, along with EU consumer authorities, sent letters to twenty airlines, raising concerns that...
4/26/2024 3:55:30 PM Save the Date: GALA in Cannes By Jeff Greenbaum The Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in Cannes on June 18, 2024....
2/22/2024 11:55:10 AM Institute for Advertising Ethics Launches "Green Shield" Certification for Marketers By Jeff Greenbaum The Institute for Advertising Ethics just launched its Green Shield Certification Program to educate marketers about how to avoid...
2/13/2024 1:35:46 PM You're Invited: "6th Annual Global Advertising Law Conference" By Jeff Greenbaum On March 13th, the Global Advertising Lawyers Alliance will be hosting its “6th Annual Global Advertising Law Conference.” The half-day...
2/8/2024 3:56:54 PM ICC Launches Green Marketing Certification Program By Jeff Greenbaum The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the...
12/8/2023 3:38:29 PM California (Apparently) Pushes Date for VCMDA Compliance to 2025 By Jeff Greenbaum In October, California enacted the Voluntary Carbon Market Disclosure Act, which requires advertisers to include specific disclosures on...
10/26/2023 2:44:47 PM Will We See You at the ANA Masters of Advertising Law Conference? By Jeff Greenbaum From November 15th through the 17th, the Association of National Advertisers will be hosting its annual Masters of Advertising Law...
10/20/2023 10:27:47 PM New California Law Requires Disclosures When Making Certain Environmental Claims By Jeff Greenbaum Earlier this month, California enacted the Voluntary Carbon Market Disclosures Act, which requires advertisers to include specific...