On June 26th, the Institute for Advertising Ethics will be hosting a “Boardroom Ethics Briefing” entitled “Instigating a Race to the Top:  Greenwash Prevention.”  The program, which will be conducted virtually, begins at 1:00 ET. 

MediaPost Editor-in-Chief Joe Mandese will moderate a panel discussion about IAE's greenwashing prevention initiatives, co-regulation strategy and impact, and setting robust ethical standards.   Panelists include:

• Christine Arena, Founder & CEO, Generous Films;
• Chris Degenaars, Global Social Engagement, Giant Group;
• Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group; and
• Jeffrey A. Greenbaum (me!), Managing Partner, Frankfurt Kurnit, and Chairman, Global Advertising Lawyers Alliance.

To register, click here.  

I hope you'll join us for what should be an interesting program!