Oct 02, 2024 Can You Promote a Category of Products as "Clean" if They Contain Harmful Ingredients? By Jeff Greenbaum In its stores and online, Target categorizes some of the products that its sells as “Target Clean.” According to Target, if a product is...
Mar 31, 2024 Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
Jan 11, 2024 Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
Sep 27, 2023 Planning to Advertise That You're "Fair Trade Certified"? By Jeff Greenbaum Chobani sells yogurt that is "Fair Trade Certified" -- and the front of the product packaging prominently displays the Fair Trade logo. ...
Sep 20, 2019 FTC Settles With Retailer Over False "Organic" and "Vegan" Claims and Commissioner Chopra Calls for New Policy Statement on Fraud and Dishonesty By Jeff Greenbaum The Federal Trade Commission just settled with retailer Truly Organic over charges that the company falsely advertised that its bath and...
Jun 17, 2018 Can You Advertise a Certification That You've Been Awarded if You Don't Meet the Certification Requirements? By Jeff Greenbaum Can an advertiser promote the fact that its product is certified, when it was, in fact, certified, if it turns out that the product...